SaaStr
DECEMBER 27, 2023
It’s essential that messaging doesn’t get confused when communicating with these different use cases. The LMS market segment is big, and Docebo thinks about it in two folds. They started via SMB and are now serving the Amazons of the world. The more SMB you are, the faster the sales cycle and the quicker the team learns.
Tom Tunguz
APRIL 16, 2013
At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.
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Tom Tunguz
APRIL 25, 2012
On first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. SMB SaaS companies sell to a radically different market than enterprise software companies. But these two markets require very different approaches. So must the product.
Point Nine Land
JANUARY 2, 2019
It started with Salesforce in the sales category, followed by Hubspot for Marketing, Zendesk for customer support, Intuit or Xero for finance, Zuora for payment, Slack for internal communication to the more recent ones like Invision’s app store for design or Intercom for customer communication.
OpenView Labs
SEPTEMBER 10, 2020
Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Product-market fit is key.
SaaStr
JUNE 27, 2019
We’re operating at great, great scale more every day as we serve the enterprise market even more. We’ve communicated to the street, for example, that we’ll be a billion dollars in revenue by the end of our fiscal ’22. When we were SMB focused in the early years, our sales cycles were quick.
Sales Hacker
JUNE 14, 2018
Perhaps you are expanding into the SMB space and have not been able to gain a measurable return. Can you illustrate your firm’s proven track record of selling in the enterprise, mid-market, or SMB segments ? How will your company support and enable expansion into a new geography or market segment? (
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