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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. I interviewed him for insights into how to build a global growth strategy, especially when it comes to localization. Why Localize Incrementally [1.5

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Preparing for Third-Party Audits: Best Practices for Success

Scytale

A third-party audit is an assessment of a company’s internal controls, security practices, or compliance processes conducted by an independent auditing firm. Security: To validate your information security controls and ensure sensitive data and systems are properly protected. But first… What Are Third-Party Audits?

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Top 4 Customer Analytics Software Solutions for SaaS businesses

User Pilot

Here’s a sobering truth: if you run a SaaS company and don’t use customer analytics software , you probably won’t be in business very long. If you’re looking for quality customer analytics software for your business, you’re in the right place. What is Customer Analytics Software? Best Customer Analytics Software 1.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

User Pilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Add in-app video tutorials to make the onboarding process smooth. Use gamification to encourage existing customers to engage with your app.

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User Adoption in SaaS: Definition, Strategies, Tools, and More

User Pilot

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. Add in-app video tutorials to make the onboarding process smooth. Use gamification to encourage existing customers to engage with your app.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

And there’s more and more bifurcation between the ‘haves’ – the fast growers – and the ‘have nots’ of SaaS than ever before. The new data reveals a similar picture for private SaaS startups. . The first call with a candidate is no longer an interview; it instead needs to be 100% focused on setting the hook.