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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Alex is the boss. Use content to get them there.

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Get your Customer Onboarding right-Jay Nathan

CustomerSuccessBox

A best practice that our onboarding team has implemented is to map out the process step by step in an activity diagram. Finally, and most importantly, we spent time enabling our sales team to position each package relative to the customers’ needs. In my experience, poor onboarding is a top driver of churn.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

The SMBs during the recession churned at a massive rate, right? Our monthly self-service churn went from like 3% to like 9%, right? And churn got higher than the SMEs, but we all came out of this recession saying, “We kept all of our logos.” What do you do with that lightly toxic person on your team?

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Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Cold Calling is the top sales skill you should be developing to gain a competitive edge, not just for prospecting and landing meetings with C-Level decision makers, but at every stage of the funnel. The Scientific Approach To Setting Sales Goals For Your SDR Team by Tito Bohrt. Total Shares – 238. Notable Stats.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. That means your focus should be on building the right customer profile and developing precise messaging to reach them.

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8 Updated B2B Sales Prospecting Strategies To Think About NOW Before You Start Another Quarter

Sales Hacker

You head out to a territory (market) where you can mine (generate) something valuable, then sift (qualify) good finds from the bad. For B2B organizations, customers now represent the new gold to be desired and the sales team’s pipeline the new gold mine to be developed. What is B2B Sales Prospecting?

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22 Reasons Your Investor Might Have Passed On You (According To 4 Leading VCs)

OpenView Labs

But no matter how thick a skin you develop, it’s never fun to be told ‘no,’ especially after you’ve spent significant time with an investor exploring a potential deal. To make matters worse, the customers revealed that instead of paying for a seat for each team member, they bought one login and shared it amongst 10 people.