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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

This isn’t about sprinkling ChatGPT into your sales process. Companies with strong AI adoption across their GTM organizations are outperforming peers on virtually every metric: higher quota attainment (61% vs 56%), shorter sales cycles (20 vs 25 weeks), lower cost per opportunity ($8.3K vs $8.7K), and dramatically leaner operations.

Scale 187
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Why Every Role Is a Prompt Engineering Role and No-Code AI Tips with Runway’s CEO Siqi Chen

SaaStr

Automatically a new sales lead will go through the following steps before ever reaching a human person: it goes to Runway’s database and then through Zapier automation, then a ChatGPT prompt then filters out all free email accounts. Before you open up a headcount and add more people, think about what you can automate.

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Mary Meeker’s 2025 AI Report

Sales Hacker

GTM efficiency is no longer headcount-driven In the new world, team output = humans × agents. Vertical vs. Horizontal AI is the new platform war There’s a tug-of-war happening: Horizontal platforms like ChatGPT and Microsoft Copilot aim to be the place where you do all your work.

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

From GTP-3 to Dall-E to ChatGPT … there are a lot of companies leveraging these APIs to create their own tools or to make their marketing more efficient. Very few companies planned on reducing headcount related to email marketing efforts. Speaking of AI tools… they are the talk of the town these days. Email Marketing.

Marketing 145
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AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

for AI based automation Chat GPT frequently How much are you spending per/rep? Our RevTech stacks used to be much simpler… today we have an overwhelming amount of tooling and it can be hard to keep up. Kyle Norton – SVP of Sales Replayz.com for AI powered call scoring Momentum.io

AI 96
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Scaling customer success: What to consider when transitioning to a digital customer success strategy

ChurnZero

An exact number is hard to pinpoint other than to say when you reach a point in your headcountyou keep adding headcount because you get more and more customersyou need to identify your cost to serve. Q: How do you use ChatGPT to analyze qualitative data? or 4 with a prompt to recap the data.

Scale 52
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The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

SaaStr

AI User Adoption Is Literally Unprecedented We know this, but still, the numbers do sort of blow your mind: ChatGPT: 0 to 800MM weekly users in 17 months (vs. Netflix’s 10+ years to 100MM) Time to 100MM users: ChatGPT (2 months), TikTok (9 months), Instagram (2.5 80% cheaper than predecessor, costs 0.2%

AI Search 259