GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report
SaaStr
JUNE 24, 2025
This isn’t about sprinkling ChatGPT into your sales process. Companies with strong AI adoption across their GTM organizations are outperforming peers on virtually every metric: higher quota attainment (61% vs 56%), shorter sales cycles (20 vs 25 weeks), lower cost per opportunity ($8.3K vs $8.7K), and dramatically leaner operations.
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