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5 Interesting Learnings from Atlassian at $3+ Billion in ARR

SaaStr

This is the secret sauce to Atlassian’s business model. Atlassian plans to double its headcount over the coming few years. 20% growth in customer accounts leads to 36% revenue growth. That leads to 36% revenue growth at $3B in ARR. Spends less than 20% of its revenues on sales and marketing.

Scale 226
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CRO Confidential: How The Biggest Product-Led Enterprise Company In The World Did It With Atlassian CRO Cameron Deatsch (Pod 640 + Video)

SaaStr

So what should earlier-stage companies do: immediately build out a big sales team or focus on product-led growth? Atlassian’s PLG Model To understand and potentially replicate Atlassian’s success, it helps to understand what made them different. Now they have sales reps, but still consider themselves PLG. Here’s why.

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Cohorts lead to Performance Benchmarks

OPEXEngine

This scenario, played out every day in boardrooms and Zoom® meetings, is well intended to help the “playbook” be data-driven – but the benchmarks used are often pulled out of a blog or anecdotally collected from colleagues at companies with different business models. SaaSco’s sales cycle is six to nine months. .

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Clouded Judgement 3.22.24 - ERR vs ARR and the Conundrum of AI Revenue Streams Today

Clouded Judgement

In it's truest form, ARR is used by pure SaaS business models to describe the aggregate annual value of the entire customer set. Many laude the SaaS business model because ARR is inherently predictable - you know what you’re revenue will be over the coming 12 months, and sometimes even further out than that.

AI 183
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The Blueprint To Building An Iron-Clad Business Case For Your Customer Success Scale Strategy

Valuize Consulting

Rally Your Organization Around A Strong CS Scale Strategy. As revenue and customers grow, leaders quickly, and sometimes painfully, learn that they need to adopt a proactive approach to their customer engagement and lifecycle that enables their long tail customers through a powerful Scale strategy. Identify Your North Star Metric.

Scale 52
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.

Scale 177
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Short on time?