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User Profile: What Is It and How to Create One?

User Pilot

If you use social networking platforms (and who doesn’t), you already know what a user profile is. Sentiment data reveals how customers feel towards the product or brand, guiding satisfaction efforts. Technographic details on devices and platforms used to ensure compatibility and support across technologies.

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Why We Created a Slack Community for SaaS and Software Professionals

FastSpring

Companies don’t just invest in new programs to benefit random business people on the internet; they do it because it serves their own business in some way. And yes, having a successful online community is a great way for FastSpring to expand its brand recognition and maybe even bring in some leads once in a while.

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I Tried LinkedIn Premium as a Creator — Here’s My Honest Review

Buffer Resources

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.  I landed several interviews thanks to the service and would highly recommend it to those looking for a new opportunity. 

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Different Types of NPS Surveys and When to Use Each

User Pilot

Relational NPS surveys are designed to gather information on the health of your brand identity and customer relationships. How to use relational and transactional NPS data to drive business growth: Segment detractors and reach out to them to offer personalized help. Invite passives to interviews to learn more about their expectations.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. And he wanted in.

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Lowering your SaaS Churn Rate: The Ultimate List of Tips and Suggestions

Natalia Luneva

This obsession with getting new customers is natural: the more customers you convert, the more revenue you will make. However, the subscription business model can’t survive if you keep on acquiring new custo mers but the old ones keep on walking away. 1 Focus on creating a brand, not just a company.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.