Unbounce

SEPTEMBER 9, 2021

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. This blog post will explain what the top of the funnel is and how you can build a landing page for this phase of the marketing process. TOFU: It’s Not Just a Protein.

Social Media 142

Social Media AI Search Education Branding 142

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. They include: Awareness stage (ToFu). Interest stage (ToFu). Review stage (BoFu). But how can you use it?

B2B 94

B2B Development Team Review Software Review Marketing 94

Neil Patel

MARCH 16, 2021

It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. To have high conversion rates, you need to understand the entire journey a customer goes through before clicking the “Add to Cart” button. Top of Funnel (TOFU) PPC Campaigns.

Social Media 113

Social Media Branding Advertising Education 113

User Pilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

Unbounce

JUNE 3, 2021

Ever used a funnel while baking? A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy. What Is a Conversion Funnel?

Strategy 145

Strategy Marketing Sales Funnel Systems Review 145

Baremetrics

AUGUST 23, 2021

Referral marketing Pricing and sales strategy Build a Sales and Customer Success Funnel Create a Framework for Evaluating Product Launch and Performance 1. Users are more informed than ever, and product innovation alone isn't sufficient to engage customers and drive conversions. Brand Positioning 2. Paid advertising 4.

Strategy 104

Strategy Scale Payment Features Software Review 104

SmartKarrot

NOVEMBER 22, 2022

The goal is for people to find you online and make their way through the sales funnel until they become customers. MOFU (middle of the funnel) – You need more in-depth content that is valuable for your readers. MOFU (middle of the funnel) – You need more in-depth content that is valuable for your readers.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10