Remove Benchmarks Remove Marketplace as a Service Remove Product Marketing
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The Definitive Guide: Product Analytics for Product-Led Growth

OpenView Labs

Leading product-led growth companies are growing 50% year over year, far faster than traditional SaaS companies (21%) according to recent benchmarks. That said, achieving true product-led growth takes a winning combination of free parts of your product, virality, paying users, and more. So what’s a good activation rate?

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21 of The Top Product Announcements You Missed at SaaStr Annual

SaaStr

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. The company also unveiled ProfitWell Benchmarks to see how your company stacks up against similar firms. Go to Hired’s website to learn more about their news.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

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Product Development Strategy: Example and Steps to Creating One

User Pilot

Announce product improvements in-app with Userpilot. Product extension Product extension involves creating new products or services closely related to the existing product. The strategy is used to develop different but related features that improve the existing product. Userpilot on Product Hunt.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

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Guide to Product Development Life Cycle in SaaS

User Pilot

It helps you think creatively and reimagine existing products and services. For example, you could adapt existing solutions for new markets, combine features from different products to create something new or modify a product to better meet customer needs. Airbnb’s MVP example. Userpilot’s analytics dashboard.