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Sales Efficiency Benchmarks for SaaS Startups

Tom Tunguz

One number investors use to benchmark SaaS startups across sectors and industries is sales efficiency. There are a handful of variants of this metric, sometimes called the magic number, but ultimately they all aim to provide some sense of the incremental revenue returned by sales and marketing investment.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . The game has changed when it comes to recruiting. Start by tackling churn since expansion only takes you so far if you’re trying to expand fewer and fewer customers.

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By the time you're at $2-3M in ARR, you need a VP of Sales who's done it before

The Angel VC

For most SaaS startups, the VP of Sales (along with the VP of Marketing) is one of the most crucial hires they need to make. Unless you have a no/low touch sales model and you're growing virally (a.k.a. hunting rabbits or deer ) or a field sales team (a.k.a. hunting rabbits or deer ) or a field sales team (a.k.a.

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7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money (Video + Transcript)

SaaStr

I actually worked in sales for five and a half years and that’s probably why I have tended to gravitate to B2B marketing. Worked as an AE and then a sales manager. Decided to go to business school, did that for a little bit and then came out in management consulting, a company. So, they’re a B2B piece.

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Assembling A World-Class Customer Success Organization: An Interview With Stephen Fulkerson, TSIA’s VP Customer Success Research

Valuize Consulting

Is it going to come from the Sales and Marketing budget, or General Administrative budget? Where does Sales, Support, Training & Education play and what does the handoff look like? Your charters must dictate how you hire as the skill sets you recruit need to align with, and complement, your charters.

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19 SaaS Predictions For 2021 and Beyond

OpenView Labs

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

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ChurnZero Named Overall SaaS Category Winner in 2019 APPEALIE Awards

ChurnZero

“We think of ChurnZero as a leading technology provider in the important and burgeoning space of Customer Success, and why we see recognition like this award as a benchmark to live up to in delivering real business value to our customers.”. Promod Haque – Senior Managing Partner – Norwest Venture Partners.