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What is a Customer Profile Template? Steps and Examples

User Pilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Let’s discuss these benefits in more detail.

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38 Bright Asian SaaS Stars

SaaStock

was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. It is a logistics and multi-selling platform which innovates how e-commerce can grow in the region. Its solution builds on its previous B2C online retail infrastructure. Founded : 2014.

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Evaluate their strengths and weaknesses.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways.

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How to Upskill as a Product Manager and Make Progress [Jason Knight]

User Pilot

TL;DR Product managers often don’t get the due recognition for their work and their role is often marginalized by frustrated leadership or other teams. To keep the development work going, work in small increments, ship them often, and resist the temptation to ‘just add this in’. Average ships per person in the team.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

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