Intercom, Inc.

JULY 9, 2020

Could you speak a little bit more on the differences for maybe a B2C company? So when it comes to B2C, usually we have an inventory of products which for Spotify could be songs or albums or artists. This is how I think about marketplaces and B2C companies in general is you really want to hone in on what would be valuable to the user.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Sales Hacker

AUGUST 30, 2018

B2C statistics indicate a sharp drop-off in response rate beyond two minutes. The prospect who experiences the pain is expected to engage with the content as organic or paid search points them to the content. The development rep monitors those that engage with the content before reaching out.

Scale 47

Scale Social Media B2C Sales 47

Hull

JULY 9, 2020

If you missed out on the engaging conversation with Romain, Michael, and David, or would like give yourself a refresh on the topics, we've provided the video replay as well as the audio transcription in this blog post. Some of the key topics covered include: Defining and segmenting the CDP market. What's the big deal?

B2C 52

B2C Underperforming Technical Team B2B Data 52

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. However, it’s possible that B2C companies segment better based on another variable.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

JUNE 3, 2020

Are you selling to B2B brands, or are you selling to B2C brands? We were looking at wins and losses by seller, and by buying persona, and by market segment, and the geos we were in, and we just started to see some really clear trends. Again, every company has a unique physics, and motion to their business.

Sales Hiring 174

Sales Hiring Scale Technical Advisors Systems Review 174

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B.

Scale 49

Scale Sales Hiring Underperforming Technical Team Social Media 49

Sales Hacker

DECEMBER 8, 2017

For example, if you’re buying a sales acceleration tool that specializes in outbound emailing, you may only want to hear reviews from others that sell to your market/segment, have the amount of reps that you do, or use a similar tech stack as your org. No, you can’t just engage prospects over a single channel indefinitely.

Scale 97

Scale Technical Review Outsourcing Services Sales Hiring 97