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We all know and could name several successful B2C and B2B companies. We saw the momentum increase, and we were nailing that B2C customer. And I think in a large part because we as the founders of the company knew better than anyone else what those individual learners needed. So, let me walk you through that.
Many people are doing great, even private companies like Netskope, which are growing over 30% at $500M in revenue. Canva is growing at 40% and has a revenue of $2.3B. Klaviyo is growing 42% at $750M, coming up on a billion in revenue, and number one in the Shopify ecosystem. Samsara is growing 39% at $1.1B. It’s a rocket ship.
If I look at where we’ve invested in companies, we’ve done a Series A where there’s no revenue and we’ve done a Series A where there’s mid-single digit recurrent revenue. It’s known that you can probably sell those first couple of contracts. ” That’s not proven. .”
We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.
After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with. Now’s the Time to Revisit Your Pricing. B2B and B2C SaaS and Subscription Report. Download the full report to dig in deeper. Do you agree?
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. So I think that’s where B2C has a much higher level of impact than B2B.
In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-timeCTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. Everyone is. You do get better.
It’s challenging to find super high-quality folks unless you’re in B2C, where customer support is sales. The average public SaaS company is marching toward $400k in revenue per employee. Is the CTO involved in these decisions? App contraction is still happening, and AI is absorbing all of the energy in the industry.
These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Selling has changed since Predictable Revenue was published. In 2002, Aaron Ross's Predictable Revenue playbook from his time at Salesforce was published. Here comes the problem with the Predictable Revenue playbook.
Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) It’s all transactional revenue. And so they were trying to go get recurring revenue. I was 23 years old.
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