The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster
SaaStr
JULY 4, 2025
Overall, public B2B companies are struggling, with growth falling to new lows. A restaurant isn’t dropping Toast’s POS system to save money. But that’s overall. The ones selling outside of tech? Many are doing pretty, pretty, well. These are companies buying their first real software platform.
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