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In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterpriseready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. They offer all the features you need to sell to Enterprise customers. Go Enterprise early.
But with digitalization in full drive, are you addressing the enterprisereadiness aspect? If you are building an enterpriseready SaaS application, it’s most likely that you will be looking to provide a unique value offering and to fill the need of a wide variety of customers and users. So what’s the solution?
You partner with other teams, onboard new agencies, add more and more freelancers, and suddenly, there’s a new world of variables to consider while making sure your brand and communication stay consistent. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. I don’t know why.
Frontegg provides an SSO solution for B2B companies in a customer-facing approach. The platform is fully enterprise-ready – integration with enterprise IDPs, SAML and OIDC protocols, and includes a customer-facing including Social SSO – all available with a fully embeddable login box. 3 – Frontegg.
Pros: Multiple social login options, Intuitive dashboard, Good documentation Cons: Escalating pricing options, Iffy customer support, Better for B2C and not B2B Pricing: $130/month/3 SSO connections, up to 7000 MAU, up to 50 organizations only, M2M tokens adds to the pricing. #3 Frontegg: Enabling The Customer-Facing Approach for B2B Setups.
Security affects every function across your company: from onboarding and offboarding to encrypting data and managing endpoints. And then, it allows companies to be more enterprise-ready. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? The seatbelt goes on and it’s like breathing.
Then, one by one, our dedicated market research team went through those 2006 companies and segmented them into B2B or B2C segments. A company would be classified as a B2B if it sells a product to businesses rather than to consumers directly. Some of the main discoveries from our research: Discovery 1 – B2B is Thriving.
Most companies, particularly larger enterprises, want proof from their third party vendors that their sensitive data is protected when it handed over to you and while you store in the cloud. It can affect your overall potential customers by dragging your Employee onboarding away from their everyday tasks.
An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? You just revamped the onboarding experience. At the moment, I am a big fan of Andy Raskin’s (also here ), as it applies really well to B2B, and it isn’t typical personal storytelling that is not natural to most PMs.
Marketers don’t just own “getting people in the door”—they or collaborate in sales processes, user onboarding and retention too. You should capture product usage activity and make use of it in onboarding and upgrading. Your product has fewer features and is a scaled-down version of more Enterprise-ready alternatives.
The concept of multi-tenancy became a “thing” quite a while ago, when the need for more scalable and operational cloud-based B2B services started to gain popularity. A typical B2B SaaS application provides business value to a specific business, so a tenant in our case would be defined as the specific business unit your SaaS serves.
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