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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. The LMS market segment is big, and Docebo thinks about it in two folds. They’re also growing fast and are nicely profitable. Let’s dive into it. Get external expertise and ask the hard questions.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. A Look at the Impact of Freemium Pricing on SaaS Products. That is the question.

Pricing 82
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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100
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15 Mistakes GTM Teams Make When Moving Upmarket (and how to avoid them)

Sales Hacker

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. I encourage startups to treat it like a new product/company and test that market with an open mind.

Scale 67
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When Does Open Source Make Sense for a Business?

OpenView Labs

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. You can often see these types of feature segmentations detailed on open-source pricing pages, as with GitLab and HashiCorp. Your destiny will likely be influenced by your community.

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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

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The IT Handbook to Choosing the Right SaaS App

BetterCloud

Some tools are called “best in breed”—meaning that they are generally ranked at the top of their market segment. Is there transparent pricing listed on the website? If it’s hosted on AWS and some AWS AZs go down, do they have continuity built in? Does using it remind me of Windows XP/2000? (No Administration.

SaaS 59