OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. A Look at the Impact of Freemium Pricing on SaaS Products. Freemium benchmarks.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Outseta

OCTOBER 11, 2019

Bizness Apps recognized that there wasn’t an easy way for small businesses to build their own apps, so they introduced an easy to use app builder that allowed small businesses to build their own apps for a fraction of the price. Both markets segments are over-served and highly competitive.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

OpenView Labs

JUNE 4, 2019

Rebar is at the bottom of the steel market, and since it was a low-margin product, integrated steel companies were happy to lop it off the bottom of their product line and leave the mini mills to compete with one another. Netflix has become the largest subscription video provider in the US, outstripping cable and satellite.

Innovation 71

Innovation Technical Review Travel Business Model 71