ProfitWell

JANUARY 30, 2020

Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.

Pricing 52

Pricing Payments SaaS Payments Market Segmentation 52

OpenView Labs

JANUARY 3, 2022

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” In this post, I update the key ideas and introduce a few new ones based on the importance of goal setting and new approaches to pricing and value. Pricing is a critical choice. Pricing strategy selection is a choice.

Pricing 67

Pricing Strategy Innovation B2B 67

SaaStr

JANUARY 2, 2021

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. Raise prices, one way or another for new customers — as you add more value and build your brand. You can raise prices $1 a month. There are 10,000 new apps out there.

Sales Hiring 291

Sales Hiring Headcount Pricing Market Segmentation 291

Tom Tunguz

SEPTEMBER 12, 2012

When serving B2B customers, your pricing will be dictated by your customers' margins. Most businesses fund new initiatives including marketing and technology projects from profits. The more profits a company generates the greater their willingness to pay for services and ultimately the larger the market size for a startup.

Market Segmentation 100

Market Segmentation Marketing Technical Review Software Review 100

ProfitWell

FEBRUARY 5, 2020

One simple way of doing this is to just charge more for your product—also known as premium pricing. In a field stacked with competitors, a brilliant product priced at a premium can give your current and prospective customers a favorable impression of your business’ commitment to quality. What is premium pricing?

Pricing 67

Pricing Branding Strategy Market Segmentation 67

SaaStr

MARCH 25, 2021

Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.

Outsourcing Services 218

Outsourcing Services Payments Merchant Services SaaS Payments 218

OpenView Labs

NOVEMBER 27, 2019

Pricing is the most powerful of the four Ps (product, price, place, promotion) but it is also one of the least understood. In many companies pricing is a frozen accident. Someone came up with a pricing model ‘once upon a time’ and set prices, and people have been living with it ever since. Which consultants?

Sales Hiring 52

Sales Hiring Consulting Pricing Scale 52

SaaStr

DECEMBER 27, 2023

The LMS market segment is big, and Docebo thinks about it in two folds. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. At Docebo, 65% of their customers use it both externally and internally.

Sales Hiring 200

Sales Hiring Scale SMB Outsourced Development 200

OpenView Labs

JANUARY 29, 2020

The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. A Look at the Impact of Freemium Pricing on SaaS Products. That is the question.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

APRIL 20, 2020

Before reading on, please take this survey if you haven’t already: What pricing actions are you taking in response to the COVID-19 crisis? If you want to reflect more deeply on how market dynamics and value propositions are changing, please take this survey: What scenarios are you planning for? Building a pricing action portfolio.

Pricing 52

Pricing SaaS Payments Payment Solutions Payment Methods 52

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

MARCH 8, 2020

2 often has a better product, at least for some market segments. #2 If you’re #2, you don’t need to necessarily cut your prices. The Big Guy gets to $50m, $100m, $1000m ARR … and just can’t care as much about certain segments. #2 2 Can Go Down Market Easier. Post-traction, with a brand. See above. #1s

Innovation 251

Innovation Market Segmentation Pricing Branding 251

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Why is pricing so tricky?

AI 197

AI Pricing Artificial Intelligence SaaS 197

Totango

NOVEMBER 15, 2023

This is why we are so proud to have received multiple leadership awards from TrustRadius in the customer success category, including: TrustRadius Best Relationship: Highlights companies that follow through on their sales and marketing promises, deliver on implementation expectations, and identify customers who would buy again.

Customer Success 112

Customer Success Software Review Technical Review Enterprise 112

ProfitWell

SEPTEMBER 30, 2019

Revenue optimization is a combination of pricing, demand, and marketing strategies used to maximize revenue growth. It involves taking a tactical, analytical approach to your pricing—requiring analysis of your price points, sales channels, and various other areas of your business—in order to maximize it. Occupation.

Revenue 40

Revenue Pricing Outsourcing Services Merchant Services 40

Baremetrics

MAY 18, 2021

1 What is Customer Segmentation? 2 Pitfalls of Not Segmenting Customers 3 Benefits of Market Segmentation 4 How Baremetrics Helps. What is Customer Segmentation? Customer segmentation is the process of grouping your customers according to certain criteria. Try Baremetrics free. Table of Contents.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

User Pilot

OCTOBER 26, 2023

Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Strategic partnerships with other companies allow SaaS businesses to access new markets, benefit from partners’ acquisition channels and brand awareness, and leverage their expertise. A/B testing in Userpilot.

Scale 105

Scale Acquisition Marketplace as a Service Onboarding 105

User Pilot

JULY 4, 2023

Getting the right positioning, messaging, key features, and pricing is vital before entering the mainstream market. Early majority customers represent a larger group that cautiously adopts a technology once it has become more established and proven in the market. Want to get started building your strategies to cross the chasm?

Scale 98

Scale Scaling Technical Review SaaS 98

Tom Tunguz

APRIL 24, 2017

How did a business at this price point scale, especially with an inside sales team? Critically, Fleetmatics matches their sales tactics to their price point. They both address the same market segment, but have approached it in radically different ways. Last year, Verizon acquired Fleetmatics for $2.4B. Multiyear deals.

Sales Hiring 186

Sales Hiring Strategy Venture Capital Marketing 186

User Pilot

DECEMBER 13, 2023

The jobs-to-be-done (JTBD) framework is a customer-centric tool for product development and innovation, focusing on understanding the specific tasks or “jobs” customers hire products to do, providing insights into customer motivations, guiding innovation, aligning product features with real needs, and aiding in market segmentation.

Software Review 105

Software Review Underperforming Technical Team Interviewing Onboarding 105

User Pilot

JANUARY 23, 2024

Pricing-based positioning which emphasizes competitive pricing. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Pricing-based positioning Pricing-based positioning focuses on offering your product at a competitive price point.

Strategy 52

Strategy SaaS Healthcare Software Review 52

SaaSOptics

AUGUST 11, 2022

So far this year, only 42 companies have priced IPO offerings. With the current market looking less than optimistic, how should you plot your next move? The acquirer gets an opportunity to grow market share without doing the heavy lifting of growing and scaling an existing business. Reevaluate your billing and pricing models.

Scale 97

Scale Scaling Technical Review Venture Capital 97

Subscription Flow

NOVEMBER 28, 2023

One of the most fundamental changes any startup can go through is entering this market niche. In their early stages, SaaS software startups typically target the early adopters in the tech or mid-market segments. Read more: How Dynamic Pricing Makes It a Good Fit for B2B Subscription Management for Enterprises?

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

SaaStr

OCTOBER 6, 2019

Competition in core deals is the root cause of systemic high sales & marketing expenses. You start to become a break-out leader, and there’s a target on your back: Competition leads to price cutting. And it usually increases once you hit $10m ARR or so. If not by you, by the competition.

Sales Hiring 234

Sales Hiring Scale Sales Venture Capital 234

Baremetrics

APRIL 27, 2021

Learn more about the customer segmentation tool from Baremetrics. What Is Customer Segmentation? Types of Market Segmentation 1. Behavioral Segmentation 2. Demographic Segmentation 3. Geographic Segmentation 4. Psychographic Segmentation 5. Target Your Market Segment!

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

Sixteen Ventures

JULY 17, 2020

Then we get punitive; since there’s just a lot of churn in this market (segment), we’ll give them even LESS. Those customers come in, we fail to deliver their Appropriate Experience (AX) because their AX would be unprofitable for us and – surprise, surprise – they churn. Going out of Business is Just Fine?

Churn 133

Churn SaaS B2C Pricing 133

Intercom, Inc.

OCTOBER 22, 2018

Your product may do different jobs for different market segments. Uber’s driver sign up flow motivates prospective drivers with surge pricing from an upcoming holiday . The job-to-be-done of a Snickers bar is to provide energy and sustenance, hence the tagline, “You’re Not You When You’re Hungry” .

Onboarding 188

Onboarding Sales Hiring Market Segmentation Branding 188

FastSpring

AUGUST 2, 2023

To take advantage of our Contextual platform, its subscription and pricing capabilities, B2B offerings, and advanced reporting tools, just open a ticket with our support team here: [link]. More SaaS Fees Pricing Strategies to Offset Stagflation : How to adjust your pricing plan for selling software online in a tough market.

Payment Solutions 136

Payment Solutions Payment Methods Merchant Services AI Search 136

User Pilot

SEPTEMBER 4, 2023

By analyzing how customer choices align with their lifestyle, they can design better products for each group and target each group with the right marketing messages. It defines their product choices, niche markets, preferences, and the prices they’re willing/able to pay. Why is psychographic segmentation important?

Product Marketing 104

Product Marketing Strategy Marketing Market Research 104

Chaotic Flow

JULY 21, 2015

This information goes by a lot of different names: market segments, qualification criteria, pain points, buyer personae, customer profiles, use cases, etc. The Cloudy Nature of SaaS Pricing. SaaS pricing is one of the most important dimensions of SaaS customer alignment. SaaS pricing isn’t that hard to do.

Acquisition 133

Acquisition Scale SaaS Pricing 133

OpenView Labs

APRIL 7, 2020

One question that surfaces frequently is what companies should do about pricing. A few weeks ago, I shared my advice about pricing in a time of uncertainty here on the OpenView blog, with a follow-up post on the Ibbaka blog on pricing under uncertainty and the need for usage-based pricing. Communicate with your customers.

Pricing 54

Pricing Market Segmentation Metrics Communication 54

The Angel VC

JUNE 28, 2017

Once you have PMF, you can start to focus on hiring, getting more customers, finding customer acquisition channels, optimizing pricing, and so on. Michael Skok added the important element of the “Minimum Viable Segment” in this article , pointing out that “your product isn’t going to fit the entire market from day one.

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. In these markets, concepts like Westendorp Price Sensitivity and conjoint analyses work.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

OpenView Labs

MAY 5, 2020

Related: Now’s the Time to Revisit Your Pricing. Is there an opportunity for you to: Gain market share. Take market positioning away from your competitors. Change the market dialog in your market segment to differentiate yourself. A market segment that’s worried.

Marketplace as a Service 57

Marketplace as a Service Scale Market Segmentation Pricing 57

User Pilot

JANUARY 18, 2024

A pricing survey is the most surefire way to figure out an acceptable price range that maximizes profit without being prohibitively expensive — made possible through the power of user feedback. This guide will help you get to that optimal price point by conducting pricing surveys! What is a pricing survey?

Pricing 105

Pricing Scale Market Segmentation Scaling 105

Tom Tunguz

MARCH 5, 2017

At this point, the critical marketing imperative is to start a conversation with a receptive buyer, and do it thousands of times per year. I met a master software marketer last week, and he shared some of his wisdom. A luminary, he has built the positioning, packaging, and pricing for several multi-billion dollar software companies.

Marketing 100

Marketing Machine Learning Artificial Intelligence Sales 100

Baremetrics

MARCH 30, 2021

and market segmentation. Let us now dig deeper into the customer analytics tools that are available in the market. It allows you to integrate MRR , LTV , growth trends , advanced visualizations, and customer data analysis with other platforms that you use, along with additional features such as pricing models.

Social Media 83

Social Media Business Technical Review Machine Learning 83