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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

They don’t have the bandwidth to support five sub-partners in their category. AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Then, you have to figure out who the 100 people are at AWS that matter and map them out on a daily basis.

AWS 206
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Ensuring Intercom’s business continuity during uncertain times

Intercom, Inc.

In this unprecedented and uncertain time, our first priority is the health and wellbeing of our staff and their loved ones, the communities we work in, and the customers we support. Our leadership team is fully engaged in the active management of our response during this challenging period.

AWS 192
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Hello Sydney – a giant leap for Intercom’s remote APAC team

Intercom, Inc.

For us to be available whenever our customers need help, we staff a team across multiple time zones that operates practically 24/7 all year round. World class, awesome, human customer support comes first, offices come later. Simultaneously, I’ve watched the APAC customer base increase more than 900%.

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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. According to Will, this specific type of role playing helped CSMs develop stronger and deeper relationships with their customers. It’s also built a new level of trust and respect between the customer and the CSM. . #2.

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Drop the poker face: Why salespeople need to embrace authenticity

Intercom, Inc.

Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. Recently, a member of my team and I spent time with a group of seasoned customer support specialists looking to transition to live chat support.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100
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Intercom on Product: One for the roadmap

Intercom, Inc.

It would include customer support, along with buying a domain name, along with building a peak feature, because there were four of us and there was that sort of chaotic sense of everyone does everything. But you need to make sure that you’re aligned with the sales leadership. This will really matter long-term.