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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

While you might be tempted to renew their subscription or sell them a new product, the best course of action is to empathize with their current situation and listen to what they truly need. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. Update Customer Knowledge Bases.

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Drop the poker face: Why salespeople need to embrace authenticity

Intercom, Inc.

One of the benefits of the subscription model is that it holds vendors accountable for the services they provide. Products like Amazon Web Services (AWS) and the rise of engineering talent globally have reduced the barrier of entry for software startups in recent years. There’s more competition and more choices for software buyers.