SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. While different than ‘typical’ interviews Jason notes as leaders, we all need to recalibrate what we expect out of people.

Sales Hiring 302

Sales Hiring Sales Recruiting Marketing Scale 302

Neil Patel

NOVEMBER 24, 2020

Try Different Content Forma ts. Try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them. AWS provides case studies right on their homepage. Amazon Web Services.

AWS 145

AWS Social Media Healthcare Branding 145

User Pilot

AUGUST 21, 2024

Customer interviews : Schedule one-on-one or group interviews to gather more in-depth feedback. User interviews are effective because they allow customers to express themselves more openly and elaborately than they might in an in-app survey. Interview in-app invitation generated with Userpilot. Userpilot chat support.

Data 105

Data Social Media Interviewing User Experience 105

Chart Mogul

DECEMBER 6, 2023

Francis Brero , CPO and Co-founder of Madkudu “High-quality content marketing becomes king again. Google Gen Search, email spam restrictions, and AI commoditization make it critical for B2B marketers to stand out by having something interesting, and novel to educate prospects with.”

SaaS 52

SaaS AI Search Generative AI ChatGPT 52

SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.”

Sales Hiring 244

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 244

SaaStr

JUNE 19, 2020

Jason Lemkin: And what was interesting is the ones that I interviewed, the top VCs that I talked to, said they all read almost all of their inbound emails. Why is the content marketing industry changing? I didn’t say their technology is terrible, the audio is awful. Why is travel changing? Why are whatever changing?

Software Review 219

Software Review Technical Review Sales Hiring Startup 219

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. You can test demand and interest that way.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147