BetterCloud

JUNE 4, 2019

Like a kingdom ruled by an absolute monarchy, our great IT leader, the CTO, could deploy rules that would govern the perimeter of our castle. We must implement new ways to provide protection so we can embrace the cloud with minimal risk to the kingdom. It was easy once. The IT kingdom provided the services to be used.

New CTO 49

New CTO Cloud Government CTO 49

ProfitWell

JANUARY 24, 2020

The Athletic , a subscription-based digital sports media company, has officially raised $50 million in a Series D funding round led by Bedrock Capital, now apparently valued at $500 million after this new raise. Brendan Schwartz , Co-Founder and CTO over at Wistia, has spent a lot of time learning to trust his instincts.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Transparency goes a long way.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. We don’t have the right advertising.

Underperforming Technical Team 86

Underperforming Technical Team Sales CTO Coach New CTO 86

Intercom, Inc.

APRIL 27, 2018

Back in the early days of Intercom, our CTO Ciaran was the entirety of the on call team, both in and out of the office. Soon after, new teams started building a lot of new features and services, and they assumed full on call responsibilities. The history of on call at Intercom. There were too many people on call at any moment.

Engineering 209

Engineering Software Review Technical Review Systems Review 209

Baremetrics

JULY 23, 2020

This trend is being accelerated in regions like the EU and California by new legislation such as GDPR and PECR. How I made it to $1,000 MRR Here are the tactics I used to grow Friendly from a brand new startup to a company that makes over $1,000 in MRR. So at age 38 I finally started my own start-up—in the midst of the Corona crisis.

New CTO 87

New CTO Underperforming Technical Team CTO Technical Review 87

Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. For Slack, that was clearly the engineering and dev communities, who love new tools. They love new ways of working and were happy to bring Slack into their functional teams and say, “Let’s experiment with this new way of working.” And it was very successful.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. Brandon has over 15 years of experience in technology, sales, and ad tech, and he’s recognized as one of the leading figures in the Bay Area on advertising technology. It has been an incredible journey for him. So it’s a great show.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Combine your marketing efforts with advertising to target more qualified prospects directly. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

Outseta

NOVEMBER 19, 2019

Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business. Beyond that, with new data privacy laws attribution is actually becoming more difficult and less possible than it was 5 or 10 years ago. Look for a new team.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Sales Hacker

MAY 5, 2021

Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job. 36 RevOps Leaders You Need to Follow.

Scale 99

Scale Technical Cofounder Technical Advisors Sales Hiring 99

Teamgate

JANUARY 14, 2019

Often startups have very limited funds, so they cannot afford to boost their campaigns with marketing or advertising. Unlike, let’s say, advertising, media placements are earned rather than paid for, meaning that a journalist validates your story or product. How PR is different to marketing and advertising?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

SaaS Onboarding Emails

FEBRUARY 5, 2019

create their first project CTA: Upload a Video/ Make a New One/ Borrow one from us Strengths: Whereas the poem welcome email introduced the brand at large, this second Day 1 email jumps into the task at hand. It’s a new world for Wistia customers, and examples help show them what’s possible. It’s a new CTA.

Onboarding 40

Onboarding New CTO CTO Advertising 40

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

NOVEMBER 4, 2019

He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. If I’m looking for a new dashboard tool or a new financial tool, I really appreciate when someone is asking me, “Okay, what problem are you trying to solve? What’s your target?”

Scale 43

Scale CTO Coach Cloud New CTO 43

Sales Hacker

JULY 21, 2020

The thought was, if I’m in New York, my client’s in Chicago, LA? I am a New Jersey-ian by birth. I’ve spent most of my life in the North East, working and living in New York or New Jersey. And so media barter is effectively trading distressed assets for advertising time. It’s not really a gift.

Outsourcing Services 72

Outsourcing Services Scale Outsourced Development Technical Review 72