Intercom, Inc.

JULY 21, 2022

They had occasional advertising here and there. Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. And it was very successful.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. Contract length. The length of a contract defines how often subscription payments recur. B2C contract length. B2B contract length.

B2C 52

B2C Subscription Payment Features Payments 52

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time. It has been an incredible journey for him. And this is 2011.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. So what is new? But there's an urgent need for technical resources within growth teams.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Outseta

NOVEMBER 19, 2019

The challenge in each case is the same—the company is hiring you at a lower level of commitment than a full-time hire, usually with the expectation that they will see some ROI relatively quickly. Full-time Head of Marketing I’ve been hired to lead marketing teams at four companies in a full-time capacity now.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Sales Hacker

MAY 5, 2021

Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. As Director of RevOps, he scaled his team at Sendoso by hiring smart generalists to lead their own teams of MOps, SOps, CSOps.

Scale 99

Scale Technical Cofounder Technical Advisors Sales Hiring 99

Teamgate

JANUARY 14, 2019

Often startups have very limited funds, so they cannot afford to boost their campaigns with marketing or advertising. Unlike, let’s say, advertising, media placements are earned rather than paid for, meaning that a journalist validates your story or product. How PR is different to marketing and advertising?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81

Sales Hacker

JULY 21, 2020

Businesses run on documents, Conga is changing the way the world works by modernizing, streamlining, and automating your documents, contracts, and processes to make it easier to do business. The thought was, if I’m in New York, my client’s in Chicago, LA? Sam Jacobs: Let’s place you in time and in the history of mankind.

Outsourcing Services 72

Outsourcing Services Scale Outsourced Development Technical Review 72