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Cyber Weekend Benchmarking Data: 2023 SaaS and Software Holiday Spend Report

FastSpring

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

“A man who stops advertising to save money is like a man who stops a clock to save time,” – Henry Ford In 1913, Henry Ford brought the assembly line to the automobile industry, because he knew that prioritizing efficiency in his plants would make him more profitable. What is the SaaS Magic Number?

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Subscription Billing for Businesses: Everything You Need to Know

Stax

This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries. They were able to sign up for subscription-based services for things like groceries, cosmetics, clothing, etc. The alternative? What Is Recurring Billing?

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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

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16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. And we do not really fit perfectly with our SaaS.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

FastSpring powers global D2C payments for game studios and app publishers. As a Merchant of Record, we provide a fully managed payment solution including customizable checkout, fraud mitigation, and 100% automated sales tax and VAT compliance. Developers can advertise these kinds of discounts and user accounts on their websites.

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9 AI Tools for Successful Marketing Funnels

Neil Patel

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

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