The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO
SaaStr
JANUARY 26, 2025
Because while the payment problem was solved, the marketing side of mobile commerce remained broken.
Acquisition Payment Methods User Experience 
Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46
Payrix
JANUARY 28, 2025
In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. Navigating market dynamics in 2025 and beyond Matt emphasized the cyclical nature of the payments industry, likening it to a pendulum.
Payments 
130
130 Join 80,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
The Best Checkout Page Templates for Your Brand’s Website
FastSpring
JUNE 22, 2022
One of the most important parts of your store is the checkout page. Working with a website checkout page that will convert more visitors will help you increase sales. Just make sure the submit payment button is easy to find at the journey’s end. Other design steps can help optimize your website checkout page too.
Payment Methods 148
148 
The Ultimate Guide to Software Customer Churn
Stax
MARCH 16, 2025
The True Cost of User Churn Customer churn is more than just an operational inconvenience – it directly impacts a SaaS company’s bottom line. In other cases where the users may use more robust features or come across unique issues, this includes having access to a customer service representative they can reach out to.
How to Create an Interactive Product Demo to Close Deals Faster
User Pilot
NOVEMBER 7, 2024
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. This can increase your CTR and engagement rates by at least 2 to 5X compared to traditional sales methods. Focus on “Aha! Dropbox’s product tour.
Payment Methods 103
103 
Ecommerce Terms You Need To Know To Manage Your Digital Business
FastSpring
JANUARY 8, 2019
But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. Affiliate links.
Software-led payments predictions: A look back on 2024 and insights for 2025
Payrix
DECEMBER 10, 2024
Software-led payments have grown in popularity, and for good reason. Last year, we sat down with several of the payments experts that roam the halls of Worldpay to understand what was on the horizon for software platforms and payments. From those conversations, we made software-led payments predictions for 2024.
Payment Services 100
100 
A sneak peek at how Payrix implements Embedded Payments
Payrix
JULY 24, 2024
With their sights set on elevating the customer experience, deepening user engagement, and driving sustainable growth, there’s one thing software companies are making room for in their roadmap: Embedded Payments. However, not all Embedded Payments solutions are built under the same standards.
Payments 130
130 
Customer Acquisition Guide For SaaS: Definition, Metrics and Examples
User Pilot
AUGUST 31, 2023
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?
Acquisition 110
110 
Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR
SaaStr
JULY 30, 2024
PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Lower customer acquisition costs. Realized value is the actual value a user gets out of the product.
How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips
Stax
MARCH 18, 2025
Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store. Customer acquisition cost. It makes most of its revenue from immediate, one-time purchases, like a bedroom set.
Scale 117
117 9 Internet Trends You Need to Know About This Year
FastSpring
JUNE 19, 2019
A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). We’re Personalizing Customer Experiences More Than Ever Before. But for those who have a smartphone, nearly a quarter are “almost constantly” online.
Payment Methods 104
104 
How To Optimize Your Landing Page For Better PPC
Unbounce
SEPTEMBER 16, 2021
PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.
Payment Methods 145
145 
How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)
SaaStr
DECEMBER 26, 2019
So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Pauline : Yeah, so I work at OpenClassrooms, which is a European leader in online education.
Sales Hiring 189
189 
User Profile: What Is It and How to Create One?
User Pilot
MAY 6, 2024
TL;DR A user profile is a collection of details about an individual user: their identity, roles, personal details, or behavior. User personas are semi-fictional characters representing different user types. They may be inspired by a user but they don’t describe one real person.
Payment Methods 105
105 
The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed
Neil Patel
JANUARY 31, 2022
There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch.
Payment Methods 107
107 
SAAS Marketing Growth Hacking Roadmap For 2021 [19 Strategies]
How To Buy Saas
DECEMBER 1, 2020
With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. Setup Pricing model and payment gateways.
Growth Hacking 105
105 
Landing Page Strategy: The Complete Guide
Unbounce
JUNE 29, 2021
This makes for a much better user experience than landing on the home page and being expected to figure out where the information referenced in the ad can be found. While not technically a landing page, a splash page can serve the same purpose for visitors before they’re able to access the rest of your website. The splash page.
Payment Methods 143
143 
How Does A Free Trial Work in SaaS?
User Pilot
JULY 28, 2024
The benefits of free trials include reducing acquisition costs , increasing conversion rates , and building credibility with your target audience. Products that are expensive, target a narrow/specific market or are struggling with high acquisition costs are ideal candidates for free trials. High acquisition costs.
Content Marketing Metrics that Matter: Are You Tracking These?
Neil Patel
JANUARY 24, 2023
You should read my post about creating an organic traffic pipeline to get up to speed on the basics of traffic acquisition. Each blog and website will have different objectives and a different threshold of traffic before people start to convert. All websites do share a common goal, however, and that is to increase traffic.
5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)
User Pilot
FEBRUARY 25, 2024
TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Best funnel analysis tools to try Userpilot – Best funnel analysis tool for tracking user behavior. Free trial to paid conversion funnel.
SaaS Payments 105
105 
Important Growth Analytics Tools for Businesses in 2021
Baremetrics
MARCH 16, 2021
Track Churn Rates : Some business analytics tools also help monitor the rate at which users stop using your product to offer more insight into how to minimize this in your business. Choosing Business Strategies : Most businesses especially at the startup stage, tend to explore novel methods and strategies at different phases of their growth.
What is Product-Led Innovation? Strategies, Examples, and More
User Pilot
APRIL 3, 2024
Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. User persona example.
Innovation 104
104 
How to build a successful Embedded Payments strategy Part 2 | Ep 34
Payrix
MARCH 12, 2024
Embedded Payments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. We knew just the person to talk to — Andy Meadows, Head of Partner Success at Payrix.
Payments 100
100 
8 Strategies for Converting Free Trials Users into Paying Customers
FastSpring
APRIL 1, 2021
Free trial conversion rate is the percentage of users that converted to a paid account from a trial period. Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one.
Conversion Rate Optimization For SaaS Companies: A PMM Guide
User Pilot
OCTOBER 15, 2023
TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. For SaaS, the desired action is when a trial user goes to become a paid customer. Analysis trends in behavior analysis to understand what brings value to users so you attract the right customer fit.
SaaS Payments 105
105 
Step-by-Step Process for Performing a CRO Audit: 8 Steps
User Pilot
NOVEMBER 30, 2023
Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers.
SaaS Payments 105
105 
Sign-Up Page Design Best Practices for SaaS: How to Create Frictionless Sign-Up Forms and Increase Conversions
User Pilot
SEPTEMBER 15, 2022
If designed poorly, it could negatively affect your user experience and discourage visitors from trying your product. A sign-up page is the first step of your user acquisition funnel. Use a Single Sign-On (SSO) to create a frictionless signup flow and help new users cut back on the signup time. Source: Miro.
After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium
Outseta
JANUARY 20, 2020
What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.
SaaS Payments 145
145 
What Makes Payments-Led Growth Winning Strategy for SaaS?
Stax
JUNE 18, 2024
Aside from providing excellent SaaS solutions to their users, Shopify, Mindbody, and Etsy are just a few examples of companies that have used payment processing to fuel (at least some of) their growth. Learn More Payments Add Another Revenue Stream to Your Business First things first: revenue growth.
Payments 68
68 
Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)
SaaStr
DECEMBER 17, 2019
Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. Zach : And so as we were having this conversation, we did, of course, raise a little bit more money in that round in order to enable the acquisition.
Payments 212
212 
Building A SaaS Marketing Funnel: Stages, Metrics, and Tactics
User Pilot
AUGUST 6, 2024
5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. The goal is to create awareness and draw traffic to your website or app. Metrics to track here include engagement, website traffic, and trial sign-ups.
SaaS Payments 103
103 
Conversion Funnel Analysis: How to Get More Sales With FullSession
Full Session
DECEMBER 6, 2024
The ideal customer moves through the conversion funnel with little frictionthey view your website, click on your CTAs, and dive head-first into your desired action. Maximize Your Conversion Rate With FullSession See how our CRO tools help you improve website performance to drive conversions. What is Conversion Funnel Analysis?
6 Customer Communication Pain Points in SaaS + How to Resolve Them
User Pilot
APRIL 15, 2024
Delayed replies to user queries. Generic support without any personalization. Users stuck in AI response loops. Users unaware of product updates. Steps to eliminate customer pain points: Offer personalization with omnichannel support. Six common customer pain point examples Inaccessible customer support channels.
Communication 105
105 
12 Funnel Tracking Software Tools For Data Analysis in SaaS
User Pilot
FEBRUARY 28, 2024
These tools help with improving retention, enhancing the user experience , and making data-driven decisions. You can use them when monitoring in-app experiences, launching new features, and tracking campaign performances. Segmentation : The tool should allow you to filter the funnel data for each user segment you set.
Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]
User Pilot
AUGUST 14, 2023
TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. moment ) and experience it.
8 Tips On How To Boost Customer Engagement With Better Onboarding
User Pilot
MARCH 7, 2022
A customer’s payment is typically the finish line of a race. Create personalized onboarding emails with use cases that are relevant to each person’s needs. heatmaps, video captures from a website , customer feedback), the particular features they use, and how frequently they do so. “A
Onboarding 98
98 
SaaS Renewals: A Guide for Increasing Customer Retention (+Best Practices)
User Pilot
APRIL 24, 2024
TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. It supports MRR growth and provides consistent access to your users. The user renewal rate is calculated by dividing renewed customers by those eligible to renew. Book a demo now to find out more.
SaaS Payments 104
104 
15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth
User Pilot
MARCH 25, 2024
Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.
How to Increase Free Trial Conversion: 15 Effective Strategies For Driving SaaS Growth
User Pilot
OCTOBER 31, 2023
Types of free trial models in SaaS For SaaS products, there are at least five free trial models : Opt-in free trial: Users gain access to the software without giving out their payment information. Opt-out free trial: Requires users to submit their payment details upfront before accessing the product.
How to implement a conversion rate optimization (CRO) process
Unbounce
AUGUST 7, 2024
More blog posts by Josh Gallant Garry Lee Garry has worked in online analytics for over 12 years, with the last 10 years at RedEye, where he is Director of Analytics & Usability working across many leading industry names like Marks & Spencer, HSBC and Hotels.com, as well as the British Government. What can you test?
What is inbound marketing?
Baremetrics
OCTOBER 10, 2021
Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Integrating innovative software that can cull MRR values from CRM and payment processing systems is a valuable shortcut. Thankfully, there is Baremetrics to do all of this for you.
Payments 98
98 
Semrush Key Updates 2020 That Will Amplify Your Content Marketing
How To Buy Saas
FEBRUARY 27, 2021
It would help you improve your online visibility, and you can discover new marketing insights. Semrush all-in-one marketing tool you must have in order to dominate your niche online. If you have a website, an e-commerce business, you own a YouTube channel, or want to enter a new niche online. What is a domain overview?
12 Go-To-Market (GTM) Metrics You Should Track for SaaS
User Pilot
NOVEMBER 28, 2023
There are 12 essential GTM metrics that every SaaS should know about: New user growth rate. Customer acquisition cost. Gauges customer satisfaction and loyalty by asking users how likely they are to recommend your product to a friend or colleague. Website traffic. Then, divide that number by the total number of users.
SaaS Payments 105
105 
Let's personalize your content