OpenView Labs

OCTOBER 5, 2021

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. At Acorns, my team included user acquisition, CRM marketing, and growth product.” Acquisition. Defining Growth . Hila explains. Activation.

B2C 65

B2C B2B New CTO Acquisition 65

Point Nine Land

SEPTEMBER 7, 2021

There are several reasons for this line of thought: The US is by far the largest market, it’s relatively homogenous (compared with Europe), and it’s where you’ll find most early adopters of new technology. It led to a 3x increase of MRR within a few months and created the foundation for a scalable, profitable customer acquisition engine.

Venture Capital 52

Venture Capital New CTO Scale CTO 52

Point Nine Land

APRIL 9, 2021

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. Economics and Acquisition ?? Economics and Acquisition ?? Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

Part-Time VPE 227

Part-Time VPE Technical Cofounder CTO Hire New CTO 227

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. He is known for his knowledge and expertise in SEO, SaaS demand, and paid customer acquisition. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

ProfitWell

FEBRUARY 14, 2020

These days, every time you look at a pricing page, it seems there are three to five options staring back at you. It’s no secret that tiered plans are rapidly becoming the gold standard of pricing for SaaS. Is there a benefit in returning to the simpler structure of flat rate pricing? What is flat rate pricing?

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

ProfitWell

FEBRUARY 4, 2020

RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. When Co-founder and CTO of Chargify , Michael Klett isn’t brewing his own beer, he’s crafting billing experiences. Said hops came from a new cultivar out of the Pacific Northwest called Cascade. Key takeaways.

CTO Hire 98

CTO Hire Sales Hiring New CTO CTO 98

SaaStr

APRIL 9, 2019

Quick recap: Keep your pricing simple. And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Take advantage of your VCs connections.

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. B2C pricing.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

Technical Advisors 159

Technical Advisors Scale Sales Hiring Sales Recruiting 159

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. When we made the acquisition, I remember being in a meeting with our senior executives. About four months after we made the acquisition, we announced to the team we were changing the name.

Sales Hiring 244

Sales Hiring CTO Hire Scale Investment 244

SaaStr

MARCH 3, 2020

So I worked for Jason Lemkin for about six years, half of which was EchoSign and the other half of which was Adobe post acquisition. QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. New category. So he’s the CTO?

Sales Hiring 157

Sales Hiring Sales Recruiting Scale CTO Hire 157

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And then I think when we also did SteelBrick, we said, “Hey, we’re not …” We had a competitor that we didn’t think it was very trustworthy and we just said, “Our first deals were all at list price.”

Sales Recruiting 171

Sales Recruiting VP of Engineering Scale SaaS Payments 171

Outseta

NOVEMBER 19, 2019

Just as a CTO may have to explain the importance of technical projects to a CEO, the CMO needs to educate the CEO on the various ways marketing can drive their business. Beyond that, with new data privacy laws attribution is actually becoming more difficult and less possible than it was 5 or 10 years ago. Look for a new team.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So doing that deal and bringing these guys in, are there any interesting observations or any entertaining little stories about either pre-acquisition or post that had to do with Sam and The Hustle? HubSpot has not done a lot of acquisitions in the past. So this is Dharmesh.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40