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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products. Developers hate opaque pricing. The contract size grows.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

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Demystifying RevOps with Chargify’s Michael Klett and ProfitWell’s Patrick Campbell

ProfitWell

RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. When Co-founder and CTO of Chargify , Michael Klett isn’t brewing his own beer, he’s crafting billing experiences. Sierra Nevada debuted at a time where light pale lagers were dominating the industry.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. B2C pricing.

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