Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. So I just stay low, don’t run any discounted promotions and when customers are back to their normal routine in January we plan our regular marketing outreach.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

User Pilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer retention can help you drive recurring revenue, reduce customer acquisition costs, and drive customer loyalty. Personalize the experiences of your new customers to accelerate their time to value.

SaaS Payments 52

SaaS Payments Payment Methods Strategy Payments 52

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 91

SaaS Payments Payment Methods Payment Solutions Payments 91

ProfitWell

JUNE 15, 2020

Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 93

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 93

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. I’ll go easy on you.

Scale 169

Scale Sales Recruiting Scaling SaaS Payments 169

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue. All of this led to one profound realization.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Hull

SEPTEMBER 1, 2020

In this post, we are going to learn: The essential pillars of user adoption of your product. moment of your product through Facebook. Different post-payment feature adoption strategies you can use on Facebook. User adoption is the process of making your trial or new customers addicted to your product. Why is that?

Payment Methods 52

Payment Methods Payment Solutions Sales Recruiting SaaS Payments 52

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

Scale 131

Scale SaaS Payments Sales Recruiting Payment Services 131

Casey Accidental

OCTOBER 27, 2020

Platforms can create an immense amount of long-term value for companies, or be a minor component of their product strategy to maintain product/market fit. In an integration platform, the product integrates with other types of software the product’s customers already use. The Types of Platforms. Supply Value Prop.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

User Pilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. To attract the right audience, tailor your marketing resources and channels for the personas.

Payment Methods 85

Payment Methods Marketing SaaS Payments Payments 85

ProfitWell

DECEMBER 9, 2019

So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit. When you know where your company fits into the market, it helps you build products that potential customers actually need.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

OpenView Labs

APRIL 11, 2019

My personal and professional backgrounds contributed to my tendency to see the world through many mental models. I wanted to be a neuroscientist in college because I was so interested in the combination of the scientific method and the study of human behaviors. Product Fit – Not Just About the Market.

Strategy 64

Strategy Payment Solutions PayPal Underperforming Technical Team 64

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Transcript.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

ProfitWell

NOVEMBER 12, 2019

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Acquisition. The first thing a pricing audit will examine is customer acquisition , which is the process of gaining new customers and perhaps the most literal way to grow your customer base. Monetization.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. The fact that there’s no standard reporting method for churn doesn’t help. While it might sound like a simple question on the surface, the answer is anything but.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

User Pilot

JUNE 28, 2023

Segment users by their role or goal as soon as possible to provide a personalized onboarding experience. Arlo even came up with a progressive approach to in-app messaging in an effort to reduce delinquent churn and late payments. Pre-signup ‘Aha’ moments can serve as a powerful marketing tool! Contextual.

Onboarding 74

Onboarding SaaS Payments Payment Services Payment Solutions 74

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 85

SaaS Payments Metrics Customer Lifetime Value Marketing 85

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 87

Growth Marketing SaaS Payments Strategy Payment Methods 87

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. Sales in a product-led initiative: feat. Patrick has written some great content around freemium strategies and how freemium is an acquisition strategy.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

SmartKarrot

AUGUST 10, 2021

A world where eCommerce is ruling and online shopping/transactions are the norms? Where market competition is fierce, the buyer has a lot of choices and significantly less patience? This allows you to build mind-blowing, personalized journeys for each one of them, making them feel special, and most importantly, valued.

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Sales Hacker

AUGUST 7, 2020

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. Sales Manager, SMB New Business Acquisition. VP Sales, Mid-Market. Leadership.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. What does Dave believe is crucial to achieve in these in person meetings? 242: It’s the employees’ market.

Sales Hiring 144

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 144

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 92

Product Marketing Payment Solutions SaaS Payments Software Review 92

Casey Accidental

JUNE 9, 2020

At the end of 2019, I presented Eventbrite’s product plans to the board for 2020. These plans included a lot of the goals you likely have in your company: improvements in acquisition, activation, and retention. Because it is the single most important factor in product success. What would great retention be for Eventbrite?”.

Retention 145

Retention Benchmarks Payments Payment Methods 145

SmartKarrot

JULY 13, 2020

Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. A rather straightforward method to calculate MRR is by taking the total number of paying customers and then by multiplying it by ARPA. By using the method of ARPA, you MRR = 10 x $50 = $500.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

User Pilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

ChatGPT 80

ChatGPT SaaS Payments Marketing Social Media 80

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

SaaS Payments 68

SaaS Payments Marketing Payment Solutions SaaS 68

Incredo

NOVEMBER 1, 2019

From sales & marketing alignment to SaaS salespeople compensation. SaaS sales & marketing alignment . Inbound sales methodology: What it is and how it works with inbound marketing. How marketing and sales synergy model works for SaaS companies. 8 Smart tactics for your SaaS customer acquisition strategy.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

NOVEMBER 22, 2022

With a land and expand strategy, you can also build long-term relationships with customers by offering them personalized service tailored to their needs. It involves finding an underserved market and then expanding into that market. The market requirements for land & expansion to work.

Engineering 10

Engineering Scale SaaS Payments Payment Solutions 10