Remove Acquisition Remove Marketing Remove New CTO Remove Pricing
article thumbnail

Mastering the Art and Science of Product-Led Growth With Gainsight

SaaStr

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion.

Scale 268
article thumbnail

Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

. “Localmind” experienced steady growth until Airbnb made an acquisition offer in 2012, which Lenny accepted. Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. If you haven’t already, ensure you speak with 5 to 10 potential customers this week.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Salesforce Was Smart to Buy Slack

SaaStr

What a next level acquisition! Salesforce is good at mega-acquisitions. They know how to take an established brand and grow it faster, and build or expand a new core offering around it. Very high market share alrea dy. Salesforce may not be great at creating brand new things anymore. It should be successful.

article thumbnail

The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

article thumbnail

It’s Wise to Question the Big Assumption about Consumption Pricing

OPEXEngine

Consumption pricing –a licensing model where software is sold based on use (actual traffic, transactions, etc.) Subscription-based pricing is dead: Smart SaaS companies are shifting to usage-based models” headlined a recent TechCrunch article. How Usage-Based Pricing Fueled Two 2020 IPOs” led one from Insight Partners.

Pricing 52
article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

article thumbnail

GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

In conversation with Blake Bartlett , she walked us through how B2C and B2B growth strategies compare across each phase of the customer journey from acquisition to retention and expansion. Within a B2C organization, growth is usually pretty closely aligned with the marketing team. “At Acquisition. Defining Growth . Activation.

B2C 65