Remove Acquisition Remove Investment Remove Payment Methods Remove Product Marketing
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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. This can be new growth loops for the same product, or entirely new products.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I realized that I was missing something fundamental in that first company that was deep product/market fit.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Conversion Rate Optimization For SaaS Companies: A PMM Guide

User Pilot

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

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CAC Payback Period: How to Calculate and Reduce It?

User Pilot

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

So data analytics, marketing customer analytics, and technology and acquisition. The second category is very interesting because this, you can translate that as the paid spend, of Facebook and what not, moving towards MarTech acquisition tools. Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This phrase was coined by Harvard Business School professor, Michael Porter, who used it to describe a company challenged by a product that can’t compete with higher-end products and is also susceptible to competitive pressures from lower-cost providers. SMM SaaS Go-To-Market Strategy. eCommerce Marketplaces.