User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. Customer expansion drives recurring revenue and long-term growth.

Strategy 105

Strategy Payment Solutions Customer Lifetime Value Payments 105

Incredo

JULY 14, 2019

Over time printed newspapers were replaced with online sources of information but the subscription pricing model didn’t lose its popularity and spread in other industries too, from cable television to health clubs and from online academic journals to software providers. 4 Attracts more customers as monthly payment size is small.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Chaotic Flow

OCTOBER 8, 2013

This is the fifth and final post in a series that explores SaaS marketing strategies that drive growth throughout the customer lifecycle using the three fundamental SaaS growth levers: customer acquisition, customer lifetime value and customer network effects. Don’t settle for less.

SaaS Payments 200

SaaS Payments Payment Methods Payments Scale 200

Stax

MARCH 16, 2025

Key metrics include customer churn rate, revenue churn, and net revenue retention (NRR). Lower churn leads to higher customer lifetime value (LTV), better brand reputation, and increased revenue. Happy customers bring referrals, fueling organic growth.

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. This reduces the churn rate, ensuring a more stable customer base. Lifetime Value (LTV): Subscription models often result in higher customer lifetime value.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Lifetime value. Customer acquisition.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

JULY 30, 2024

PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. Benefits of Scaling a PLG Motion As you get to know your users, they will provide and measure your product’s value. Lower customer acquisition costs. How do you scale PLG? How does that happen?

Underperforming Technical Team 280

Underperforming Technical Team Enterprise Scale Payments 280

Stax

MARCH 18, 2025

Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store. If customers want to make a switch to another SaaS competitor, it’s easier to do so, affecting the bottom line.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Subscription Flow

MAY 22, 2024

First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. When customers consistently return to make purchases, it is usually a positive indication that your company is doing well.

Customer Lifetime Value 52

Customer Lifetime Value SaaS Payments Payment Services Technical Advisors 52

Baremetrics

NOVEMBER 2, 2021

Following in the footsteps of Amazon, Shopify first began its journey as a simple online shop, selling snowboards. Shopify Partner Apps are third party companies that sell their services or Apps to Shopify store owners. For example, a Shopify Partner App might enable a shopify store owner to email all of their customers.

Payment Solutions 105

Payment Solutions Payment Methods Payments SaaS Payments 105

User Pilot

MAY 30, 2025

Map out the user journey so no key touchpoints are missed On average, Americans check their phones 144 times daily , creating fragmented mobile app usage patterns Your mobile app competes for that fragmented attention every single time users interact with their devices. You’re hunting for the psychological journey leading to payment.

Payment Solutions 104

Payment Solutions Mobile Payments Payment Methods 104

Baremetrics

OCTOBER 24, 2021

Stripe is indispensable for the average online business, providing the many different tools, reports, and customizations that power online payment processing, but it isn’t without limitations. In addition, we’ve recently written about why you should use Baremetrics to get the billing history of your Stripe customers.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

How To Buy Saas

DECEMBER 20, 2024

These metrics include monthly recurring revenue (MRR), customer acquisition cost, churn rate, customer lifetime value, etc. Managing the cash flow becomes a crucial aspect for SaaS businesses with a subscription payment model. SaaS Accounting Standards: What is it?

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions Payment Features 52

User Pilot

NOVEMBER 28, 2023

Represents the speed at which your customer base increases over a specific period. Customer acquisition cost. The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. Website traffic. Demo bookings. It can be organic or non-organic.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. How do you calculate CAC for Stripe customers?

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

User Pilot

AUGUST 6, 2024

5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. The goal is to create awareness and draw traffic to your website or app. Metrics to track here include engagement, website traffic, and trial sign-ups.

SaaS Payments 103

SaaS Payments Metrics Scale Sales Funnel 103

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

ProfitWell

JUNE 15, 2020

Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. While artificial intelligence (AI) is projected to grow 176% over the next two years, marketers need to balance personalization with privacy. Customer LTV. Customer Acquisition Cost (CAC).

Payment Methods 76

Payment Methods Merchant Services Customer Lifetime Value Payments 76

User Pilot

MARCH 25, 2024

Understanding and limiting customer churn improves customer loyalty and the customer’s lifetime value. Because it improves your business’ profitability, understanding and reducing churn also gives you a better customer acquisition cost to customer lifetime value (CAC: CLV) ratio.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Payments Payment Methods Payment Solutions 104

ChurnZero

APRIL 25, 2025

And since customer lifetime value and NRR are integral to broader revenue goals, it is time for CS to embrace the predictive, in which strong forecasting begets lower churn. Weve outlined a process for data driven customer success renewals forecasting, plus some extra tips on how ChurnZero can help. Where can you start?

Forecasting 52

Forecasting Customer Success Payments Data 52

Baremetrics

NOVEMBER 2, 2021

The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Average revenue per user (ARPU): How much do you earn per customer on average per period? Customer lifetime value (LTV): How much value does your average customer bring during the lifetime of their contract?

Outsourced Development 98

Outsourced Development Payment Solutions Underperforming Technical Team Metrics 98

Stax

APRIL 17, 2025

Whether you’re a startup with a freemium model or an enterprise SaaS subscription, upselling and cross selling can drive lasting growth by enhancing customer satisfaction and increasing customer lifetime value. Lets say your customer has been using your billing software to send out invoices.

Payments 88

Payments Merchant Services SaaS Payments Payment Services 88

User Pilot

NOVEMBER 30, 2023

Looking to perform a CRO audit for your website and app? Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

Baremetrics

SEPTEMBER 21, 2020

Now, how much time, energy and resources do you put towards increasing the revenue you get from your existing customers, a.k.a customer expansion? If you’re like a lot of SaaS companies, chances are you’re fixated on customer acquisition. But the cost of selling to your existing customers?

Payment Methods 145

Payment Methods Payment Solutions SaaS Payments Payments 145

User Pilot

AUGUST 14, 2023

The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. The following are the best growth marketing strategies you can use: Create help resources for your target audience – both prospects and existing customers.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Subscription Flow

MAY 30, 2024

Some of the other software that these tools integrate with can be: 1. Payment gateways : to help process all payments made by your consumer efficiently and securely. 3. SubscriptionFlow also places a great deal of importance on customer retention and churn management which helps businesses grow.

Merchant Services 97

Merchant Services Payment Solutions Payment Services SaaS Payments 97

User Pilot

APRIL 24, 2024

If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals. TL;DR SaaS renewals includes the process of renewing a subscription to an online-hosted software service. Book a demo now to find out more.

SaaS Payments 104

SaaS Payments Retention Payment Services Payment Solutions 104

FastSpring

NOVEMBER 22, 2022

This is why more and more SaaS companies are seeking out merchant-of-record solutions like FastSpring to simplify their payment stack and reduce the risk and complexity of transacting around the world. From pricing to payments, billing, tax management, and more.”. Below you’ll find details about what’s new in our platform.

Merchant Services 78

Merchant Services Payments SaaS Payments Payment Solutions 78

Totango

DECEMBER 15, 2020

When your brand fails to deliver what your customers sought when they came to you, their experience of your brand falls short of success. You can define customer success in greater detail by relating it to each stage of your customer’s journey. This directly impacts your revenue by affecting your customer lifetime value (CLTV).

Customer Success 117

Customer Success Payments Payment Methods Payment Solutions 117

Baremetrics

OCTOBER 8, 2021

Churn is a needed metric because it helps you calculate your customer lifetime value (LTV), forecast your MRR, and therefore budget how much you can safely spend on customer acquisition costs (CAC) while maintaining profitability. Baremetrics brings you metrics, dunning, engagement tools, and customer insights.

Payment Services 98

Payment Services Churn Merchant Services SaaS Payments 98

User Pilot

MARCH 7, 2022

To attract potential customers, marketers invest a staggering amount of resources across multiple channels. A customer’s payment is typically the finish line of a race. Onboarding customers is crucial to developing a long-term relationship with them and ensuring their loyalty to the business.

Onboarding 98

Onboarding Engagement Payment Methods SaaS Payments 98

FastSpring

MAY 30, 2019

Acquire more customers / reduce customer acquisition costs. Getting more customers to subscribe to your software or services is one sure way to increase ARR. Also, keeping your customer acquisition costs low helps to reduce the time it takes to see a positive ROI on your acquisition strategy.

Finance 86

Finance Payment Features Subscription Payments 86

Baremetrics

MAY 18, 2021

When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value. You can then adjust your marketing strategy accordingly.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payments SaaS 100

Baremetrics

OCTOBER 10, 2021

Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. Integrating innovative software that can cull MRR values from CRM and payment processing systems is a valuable shortcut. Here too, Baremetrics can do all this for you.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Baremetrics

NOVEMBER 9, 2021

Bigger companies acquire SaaS products with a large customer base to improve the other assets in their portfolio. An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. Payment processing can cause huge headaches for buyers if the account can’t be transferred.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

FastSpring

APRIL 26, 2022

Negative churn occurs when the revenue gained from upsells and cross-sells outweighs lost revenue from churned customers over a period of time. When you’ve reached this point, you could continue losing customers with no new customer acquisition and still increase your revenue (at least for a while). What Is Churn?

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147