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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. These metrics will vary by company, but can include elements such as the following: Sales Funnel. Are you filling the top of the funnel cost-effectively? Marketing Lead Gen. Pipeline Coverage.

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Omnichannel Analytics Guide for SaaS Companies

User Pilot

Privacy and security – protecting customer data and ensuring compliance with data privacy regulations, such as GDPR or CCPA, is a significant challenge. Cross-channel attribution – deciding how each channel affects the overall customer journey and accurately attributing conversions to specific touchpoints can be difficult.

SaaS 105
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What is Omnichannel Customer Experience & Why You Should Invest In It

User Pilot

A consistent omnichannel customer experience can improve satisfaction , build loyalty , drive acquisition, increase retention , boost LTV, and help you make data-driven decisions. User acquisition. Data security or compliance risks. Higher retention. Increases LTV. Inconsistent data reporting.

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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. Transactional sales. Self Sales.

Scale 95
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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. We hit our cost per acquisition goal.

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From Idea to IPO: All the Milestones Between You and the Public Market

OpenView Labs

Why startup founders should treat fundraising like a sales funnel. 3 famous freemium SaaS acquisition strategies (and why they’re so good). What product-led storytelling is and how it drives user acquisition. Additional resources on attracting investors: What VCs love even more than growth. How not to get funded.

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Product-Led Growth (PLG) For Startups

Mucker Capital

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Startup 52