SaaStr

JULY 10, 2025

The Core Strategic Divergence The fundamental difference between Olo and Toast isn’t just about technology – it’s about market segmentation philosophy that has created two entirely different business models with dramatically different outcomes. margin) Net Income: $11.8M margin) Net Income: $11.8M

Technical Review

User Pilot

MAY 30, 2025

Most product teams get mobile app analytics wrong. So, here are eight mobile app analytics best practices that help you filter the noise and make the most of the data you collect. Set clear goals before getting into the analysis Analytics backwards looks like this: track first with mobile app analytics tools, find patterns later.

Payment Solutions

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. Gaining new customers.

Business Model

Tom Tunguz

AUGUST 26, 2020

Asana builds productivity and task management solutions. Today, the company is a massively successful SaaS business and another example of the flywheel business model that creates demand at the individual user and leverages that interest to sell department and company-wide contracts. Asana filed their S-1 this week.

Payment Solutions

SaaStr

OCTOBER 26, 2022

Payments and e-commerce drag blended gross margins down to 60%. Wix along with Squarespace and also WordPress / Automatic have pushed deeply into e-commerce and as part of that, payments. But payments can be low gross margin, and they are for Wix. Add e-commerce, payments and more has pushed it up.

Payments

FastSpring

NOVEMBER 18, 2020

Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. How viable is it for companies to shop their apps outside of mainstream marketplaces?

Payment Methods

SaaStr

SEPTEMBER 20, 2023

The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. GlossGenius is a vertical SaaS and payments company for the beauty and wellness industry. Acquisition is an art and isn’t for everyone. Let’s find out.

Cloud

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Hopefully this will give you some ideas on how to build sustainable growth for your business.

Acquisition

Incredo

JULY 14, 2019

History of the subscription pricing model: From newspapers to the rise of SaaS subscription. What is the subscription pricing model? The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product.

Payment Features

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. And when we got to that point, the solution was really simple. Want to see more content like this? They needed something now.

Acquisition

Payrix

MAY 14, 2024

When it comes to software, success doesn’t hinge on innovation alone. No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space.

Payments

Subscription Flow

MAY 10, 2024

To keep up with the modern donors’ purchasing habits, nonprofit organizations or NPOs can set-up recurring donation systems in-line with these donors’ spending preferences. Subscription-based business models have increased in number as media streaming platforms like Netflix and delivery services like Amazon have risen in popularity.

Payment Solutions

The Angel VC

MARCH 22, 2012

It's a simple plan for an early-stage SaaS startup with a low-touch sales model – a company which markets a SaaS solution via its website, offers a 30 day free trial, gets most of its trial users organically and through online marketing and converts them into paying customer with very little human interaction.

Startup

Stax

MARCH 18, 2025

Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Customer acquisition cost. Customer lifetime value.

Scale

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review

Aaron Beashel

MARCH 9, 2018

The best way to illustrate what I mean is by examples, and I’ve used the email marketing software category to illustrate some of the different models taken by different companies in the space. MailChimp (Touchless acquisition) – MailChimp is an email marketing tool that uses a touchless acquisition model to acquire customers.

Scale

Practical Advice on SaaS marketing

AUGUST 8, 2015

And you’ve been racking up customer acquisition costs all along the way. The SaaS customer acquisition machine That’s exactly how the software-as-a-service (SaaS) business model is supposed to work. Of course, the machine only works if the paying customer sticks around long enough to recover your acquisition costs.

Payment Solutions

FastSpring

MARCH 15, 2021

With FastSpring, customers get the latest version of your products in the form of files and software keys delivered to their inbox after they’ve completed their purchase. This is the most obvious benefit of subscription models—you’re able to reliably predict the revenue your company will receive. Popular SAAS Revenue Models.

Payment Features

Casey Accidental

JULY 17, 2023

Don’t worry I got more marketplace content on the way as well Shortly after I got into tech, investors started to fall in love with subscription business models, mostly on the B2B side. Across many different problems, subscription software sold over the internet seemed to produce dominant tech companies left and right.

Payment Solutions

SaaStr

APRIL 30, 2022

Or maybe ARR, depending on your model. Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition. There’s obviously hybrid models. Transcript.

SaaS Payments

Stax

JANUARY 28, 2024

Long before the digital age, newspaper and magazine companies have been using the subscription model to create and retain a consistent readership for their publications. This business model has now been adapted very well in the internet age, especially in the SaaS (Software-as-a-Service) and eCommerce industries.

Payment Features

FastSpring

MAY 25, 2023

Pricing your software as a service (SaaS) can be hard enough even during the best of times, but figuring out how to dial in the right pricing to drive more revenue in times of stagflation can be even more challenging. Test creative SaaS pricing model combinations to unlock revenue. Inflation isn’t flat: Vary your strategy.

SaaS Payments

SaaStr

NOVEMBER 7, 2019

The idea for Stripe, I’m sure most of you know in the early days was to have just a few lines of code and lead developers accept payments in the apps and services. There were solutions for the stadiums for the very large conferences, but nothing really for under 20,000 people. So first, I would say the API and Stripe.js

Payments

Casey Accidental

OCTOBER 27, 2020

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. Docusign integrates with all sorts of productivity, sales and legal software.

Payments

Neil Patel

JANUARY 1, 2021

It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. Features like unique billing and subscription services have completely shifted the gaming business model. Games as a Service Payment Options. Games as a Service Business Models.

Payments

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. Recurring payments.

Business Model

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. SaaS as we already understood is a software as a service. These saas can be either web or app-based or even both.

Growth Hacking

FastSpring

NOVEMBER 22, 2022

Subscription model innovation: Customizable subscription models make it easier for SaaS companies to optimize their pricing and billing. Integration of PLG and sales-led business models: Supporting multiple GTM strategies has become the standard for SaaS. From pricing to payments, billing, tax management, and more.”.

Merchant Services

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some solutions, like Slack or Microsoft, are useful for any kind of business. What is Vertical SaaS?

SaaS Payments

Andreessen Horowitz

APRIL 23, 2024

Alex: Let’s dive into your business models. One of the holy grails of SMB software is, how are you going to acquire customers? The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Alex: The other side of the equation on customer acquisition is monetization.

Payments

User Pilot

JULY 27, 2023

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model? This model contrasts the traditional—and outdated—model where users purchase and install software on their computers or servers.

Sales Hiring

ProfitWell

NOVEMBER 6, 2019

The subscription revenue model is hardly new. It’s been a staple of industries—publications, utilities, and, more recently, software—since it first emerged in the 17th century. It’s no wonder more and more companies are shifting to a subscription business model. What kinds of businesses use a subscription revenue model?

Payment Features

Baremetrics

MARCH 16, 2021

When choosing the right billing software for your subscription businesses, there are many things to consider. If you are searching for a business metrics software that displays everything you need to know in an easy-to-use interface, Baremetrics offers a free trial which is a great way to get started.

Payment Solutions

SaaStr

JUNE 16, 2020

So we have over 260 portfolio companies globally, it’s all enterprise software, predominantly SaaS. And that is you’re seeing a bit of a separation in those companies that have really the stickiest, most critical solution. It’s a business crisis. Right now, learning for companies is only at 10% online.

Sales Hiring

Practical Advice on SaaS marketing

NOVEMBER 9, 2009

Nearly every three weeks since the day I first signed up for a software-as-a-service (SaaS) solution for web hosting, email, and domain registration services, I've been receiving renewal notifications. You already know that information because it's a SaaS solution. True story. Here's the deal.

SaaS Payments

FastSpring

MAY 30, 2019

Perhaps one of the biggest benefits of implementing a subscription model is that it allows software companies to avoid the unpredictability of one-time sales by guaranteeing a steady stream of revenue. With such a big push for subscriptions, it’s important that your digital business has a firm understanding of SaaS metrics.

Finance