Acquisition AWS Payment Features Strategy 
SaaStr
NOVEMBER 14, 2023
Then, we moved to a more customer-friendly model with SaaS and subscription-based pricing. What’s evolved over the years and is driven by hyper-scalers like Google Azure, AWS, Twilio, and Stripe is the consumption-based model. The VP of Strategy at Snowflake doesn’t have a Customer Success org. You always have to stay engaged.
ChurnZero
AUGUST 11, 2020
Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. The goal of this article is to show you options and maybe trigger some thoughts or new ideas around different customer retention strategies that you can employ before the next wave hits. . #1. Train to Listen.
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Practical Advice on SaaS marketing
JUNE 3, 2017
When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. SaaS companies need to get people to actually use the solution, renew their subscription, and upgrade.
SaaStr
SEPTEMBER 12, 2019
I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? billion acquisition more so than GitHub.
OpenView Labs
JANUARY 29, 2020
The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. They also better understand how to measure the success of freemium and strategies to convert free users into paying customers (hint: product qualified leads are your friend).
OPEXEngine
JUNE 29, 2020
Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit. What if your business has a low growth rate?
SaaStr
APRIL 30, 2022
Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. And what are the different pricing strategies?
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