Neil Patel

JANUARY 1, 2021

It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. It also allows advertisers to get exposure in some of the most popular games played in today’s market. Games as a Service Payment Options. What Is Games as a Service (GaaS)?

Payments 122

Payments Payment Services Payment Methods Payment Solutions 122

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. For many SaaS enterprises, Stripe is the payment processor of choice.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

User Pilot

OCTOBER 15, 2023

TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. Four SaaS conversion rates are significant to focus on.

SaaS Payments 99

SaaS Payments Payment Methods Payment Solutions Payments 99

FastSpring

JANUARY 9, 2023

Most Stripe alternatives fall into one of two categories: (1) payment processors, or (2) a billing solution that covers payment processing and other aspects of billing such as fraud detection, checkout, and more. can provide payment processing, order fulfillment, financing options, and more. MoRs for SaaS Companies.

Payment Methods 111

Payment Methods Payment Services Merchant Services Payment Solutions 111

FastSpring

JUNE 19, 2019

A lot of the findings are expected (there are more internet users than ever, and we’re becoming more obsessed with social media and ecommerce). We’re Personalizing Customer Experiences More Than Ever Before. But for those who have a smartphone, nearly a quarter are “almost constantly” online.

Payment Methods 69

Payment Methods Trends Payments Payment Services 69

FastSpring

SEPTEMBER 2, 2020

Depending on what calculation you use, LTV can paint an honest picture of whether your customers are spending and staying long enough to cover acquisition costs and hopefully—make you a profit. Tracking your LTV/CAC ratio allows you to spend the right amount on customer acquisition while still making a profit. Here’s an example.

Scale 128

Scale Payment Methods Payments SaaS Payments 128

Chargify

OCTOBER 21, 2020

As many leading companies know, customer subscription management isn’t a “set it and forget it” concept. It is important for businesses to constantly analyze the health of their subscription model to make sure it is truly working for their customers and their bottom line. Objectively Measuring Your Subscription Business.

Subscription 63

Subscription Payment Features Payment Services SaaS Payments 63

Backlinkfy

JANUARY 17, 2020

Organic content found through search engines is more likely to be accepted by the audience and trusted, more effective for local searches, and can increase your online presence for a longer time. On the other hand, PPC - or Pay-Per-Click - requires you to spend advertising money so that the content is presented to the audience.

Payment Methods 64

Payment Methods Payment Services Payments Advertising 64

Baremetrics

OCTOBER 26, 2021

Much like Amazon, when Shopify first began, it was a simple shop and not the ecommerce platform we know today. One of the most important metrics is customer acquisition cost (CAC). Baremetrics integrates directly with your payment gateways, so information about your customers is automatically piped into the Baremetrics dashboards.

Payment Solutions 98

Payment Solutions Payments Payment Methods SaaS Payments 98

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

Scale 123

Scale Sales Payment Methods Merchant Services 123

ProfitWell

JULY 23, 2020

companies manufacture and ship their products directly to buyers without relying on traditional stores. Here are some popular DTC brands that may ring a bell: Casper: Online mattress company founded in 2014. Rent the Runway: Online service providing rental designer clothing and accessories, with the option to subscribe.

Payment Methods 56

Payment Methods Metrics SaaS Payments Customer Lifetime Value 56

Hitenism

JANUARY 9, 2017

Without doing research upfront to understand the market, we ended up wasting hundreds of thousands of dollars on everything from a podcast advertising network to a web hosting service. The podcast advertising product we tried to launch. People could type in their website URLs on the landing page. Who is our audience?

Startup 167

Startup Payment Methods Payment Solutions SaaS Payments 167

Incredo

DECEMBER 3, 2019

And here are the best answers we have received. #1 Denis Lunev Founder at DepositFix , Payment Integration for HubSpot “ The most expensive time of year to advertise on Google and Facebook is Black Friday and Christmas. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS. Keep it short.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

OPEXEngine

FEBRUARY 22, 2022

Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs. This strategy allows for a portfolio approach giving the company more flexibility in managing its Customer Lifetime Value (CLTV)/Customer Acquisition Cost (CAC) ratio. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. As a budding SaaS offering, we had some things in place, but a lot of the older design remained.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customers, lower churn, and grow their revenue. Nico is an online marketer and the founder of Launch Space. The graph shows how payment plans impact usage. Online courses are a huge (and growing) industry.

SaaS Payments 52

SaaS Payments Payment Methods Scale Payments 52

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 98

Acquisition SaaS Payments Payment Methods Metrics 98

Chart Mogul

AUGUST 30, 2019

The real-life examples of 3 companies that use online courses (that they charge a premium for) to educate customer, lower churn, and grow their revenue. The graph shows how payment plans impact usage. Online courses are a huge (and growing) industry. The problem with SaaS is getting people to see the value in your product.

SaaS Payments 55

SaaS Payments Payment Methods Scale Payments 55

Outseta

JANUARY 10, 2020

Forte fees are payment processing expenses that have grown significantly over 2018 as we’ve processed more subscription payments. Finally, we increased our marketing spend in 2019 by testing some paid advertising channels, attending MicroConf for the first time, and sponsoring Indie Hackers meetups. 2017 2018 2019 Total.

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

Sales Hiring 97

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 97

ProfitWell

DECEMBER 5, 2019

Recurring revenue is the lifeblood of subscription companies, and for good reason. What is recurring revenue? Recurring revenue is revenue continuously brought in by customers who are on a subscription. Understanding your subscription revenue. Why the recurring revenue model is becoming so popular.

Payments 56

Payments Metrics Revenue SaaS Payments 56

FastSpring

JANUARY 8, 2019

But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. But don’t worry, we’ve created an ecommerce glossary that includes all the terms and concepts you need to know to have a successful digital business. Affiliate links.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

OPEXEngine

JULY 28, 2020

It then laid out a careful strategy to transform Adobe, largely via M&A, into a company offering cloud-based subscriptions that would “give everyone everything they need to design and deliver exceptional digital experiences.” The company’s response was to broaden its ambition for how and what it would deliver to its customer.

Payment Solutions 52

Payment Solutions Strategy Payment Services Scale 52

Outseta

SEPTEMBER 11, 2017

The company is focused on “putting the math behind advertising for data-driven, profitable results.” Soren Ryherd: We build profitable customer acquisition programs using paid digital advertising. Basically we’re doing the math behind the advertising and using that information to remove risk and increase return.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

SmartKarrot

JANUARY 13, 2022

This also helps you reduce your customer acquisition costs and reasonably promote products. If a trusted source links something, it appears like a recommendation and not an advertisement. Cuts down CAC (Customer Acquisition Cost) and boosts ROI. Affiliate marketing is cost-effective and helps make a sale. contact-form-7].

SaaS Payments 10

SaaS Payments Payment Solutions Payments Payment Features 10

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. This is products that kind of sell themselves on channels such as website, email, free trials. & a few others.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

How To Buy Saas

DECEMBER 1, 2020

With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. Setup Pricing model and payment gateways.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Outseta

JANUARY 9, 2019

Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Neil Patel

JANUARY 24, 2023

You should read my post about creating an organic traffic pipeline to get up to speed on the basics of traffic acquisition. Each blog and website will have different objectives and a different threshold of traffic before people start to convert. All websites do share a common goal, however, and that is to increase traffic.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Casey Accidental

DECEMBER 11, 2023

Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. And if the market is growing fast, market growth can frequently drive enough company growth on its own, like, say, Shopify with ecommerce. Why does B2B require suite expansion?

Payments 113

Payments Scale Payment Solutions Technical Review 113

Outseta

MARCH 18, 2019

I caught up with Wes to talk about his free trial vs. freemium framework, our own customer acquisition process, and the start-up scene in Waterloo, Canada. Geoff Roberts: All right, so first thing's first—before just a moment ago we’d never met, but I have come to know you in online circles as the free trial vs. freemium guy.

Payment Methods 40

Payment Methods SaaS Payments Payments Payment Solutions 40

Intercom, Inc.

NOVEMBER 25, 2021

Retention over acquisition. With a leaky bucket, all of your acquisition efforts and resources end up going towards replacing older customers, which reflects poorly on your bottom line. . (…) Or the rest of the organization is simply not delivering the kind of experience that the customer wants. Come drive our car, come to our store.’

Payment Methods 206

Payment Methods Scale Social Media Airlines 206

User Pilot

NOVEMBER 28, 2023

Customer acquisition cost. The percentage of subscribers who discontinue their subscriptions within a given time period. Website traffic. The profitability of your advertising expenditure provides a clear picture of the effectiveness of your ad campaigns. The total expense of bringing a new customer on board.

SaaS Payments 94

SaaS Payments Metrics Customer Lifetime Value Marketing 94

SmartKarrot

JULY 13, 2020

In a subscription-based business, it is expected to regularize a recurring revenue to a monthly figure. A rather straightforward method to calculate MRR is by taking the total number of paying customers and then by multiplying it by ARPA. By using the method of ARPA, you MRR = 10 x $50 = $500. Calculation of MRR.

Payments 10

Payments Payment Methods Revenue SaaS Payments 10

FastSpring

APRIL 1, 2021

Because the ultimate goal of using free trials for acquisition is to increase the number of paid users, your program’s success is based on looking at how often people upgrade from a free plan to a paid one. It is a concrete way to optimize customer acquisition. What does “Free Trial Conversion Rate” mean? Types of Free Trials.

Payment Solutions 93

Payment Solutions SaaS Payments Payment Methods Strategy 93