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Dear SaaStr: What is RevOps Responsible For in a B2B Company? Managing revenue operations (RevOps) in a SaaS company is all about aligning sales, marketing, and customer success to drive growth efficiently. Here are some best practices that I’d recommend: Centralize Data and Metrics RevOps thrives on data. Build a single source of truth for all revenue-related metrics—pipeline, churn, CAC, LTV, NRR, etc.
If you’re building an AI-powered SaaS product, your focus is likely on creating amazing AI features — whether that’s smart automation, AI co-pilots, or data-driven insights. But at some point, you need to figure out how your customers will pay you. More than that, how you can embed payments seamlessly inside your app to deliver a smooth user experience and open new revenue streams.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now TAMs Lie One of the easiest traps I fall into as an investor (which is even harder during platform shifts) is trying to evaluate a startup through the lens of the existing market. But early in big transitions, TAM analysis often leads to the wrong conclusions.
How many business applications does your company use? Most businesses use dozens of web applications and software to manage daily operations. Solutions to manage finances, communication tools, project management apps and many other solutions are used daily to keep your business in business. But what happens when your business processes require your software solutions to talk to each other?
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
How are you currently making your new product announcement? Email newsletters & blog posts Basic in-app messages We don’t have a set process yet How do you measure the success of those announcements? Mainly by email open/click rates We look for usage spikes, but it’s mostly guesswork Honestly, we’re not really sure How are you targeting those in-app messages?
Don’t look now but guess who’s crushing it in the frenetic age of AI? Oracle. SAP. And enterprise leader ServiceNow. Crushing it. 22% growth at $12.5 Billion in ARR — and accelerating. And AI is the accelerant. Even for some of the established leaders in SaaS and enterprise software. ServiceNow: the renewal rate every B2B company dreams of Even at $12.5B ARR, they just … never leave pic.twitter.com/6oGigsHnON — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) July 23,
Don’t look now but guess who’s crushing it in the frenetic age of AI? Oracle. SAP. And enterprise leader ServiceNow. Crushing it. 22% growth at $12.5 Billion in ARR — and accelerating. And AI is the accelerant. Even for some of the established leaders in SaaS and enterprise software. ServiceNow: the renewal rate every B2B company dreams of Even at $12.5B ARR, they just … never leave pic.twitter.com/6oGigsHnON — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) July 23,
In today’s fast-paced digital world, managing SaaS applications is a complex task for IT leaders. The sheer volume of tools can overwhelm even the most seasoned professionals. Yet, mastering SaaS management metrics is crucial for optimizing software ecosystems. These metrics provide insights into application performance, security , and cost-effectiveness.
As businesses continue to modernize their payment operations, digital disbursements have become a powerful alternative to traditional methods like checks and wires. They offer speed, flexibility, and seamless automation—but with that convenience comes heightened scrutiny around security. When you’re moving funds at scale, safeguarding sensitive data and protecting against fraud isn’t just a best practice—it’s imperative.
Quick Summary: Churn in 2025 looks different. The biggest risks are often subtle, strategic, and often outside your product’s control. Meet “DIY”, ChurnZero’s newest Churn Monster, and get re-acquainted with five others who are especially relevant this year. Customer churn risks in 2025 aren’t coming from where they used to. Yes, effective onboarding still matters.
Why “affordable” link packages tempt (and trick) SaaS founders Affordable link packages promise “50 backlinks for $500,” and to a lean SaaS team that sounds like instant authority—higher rankings, more demos, easy win. Reality check: most bargain bundles rely on thin blog networks that Google’s SpamBrain now ignores [1]. Pay for spam, lose the cash, stay marooned on page three.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
White label payments enable software providers to earn more revenue and gain control over the customer experience. But with white label payments comes a great deal of responsibility and ownership. Check out this webinar on-demand to see if you are ready to make the transition to white label payments. You'll learn important information, including: How responsibilities are split in a white label environment Reasons why software providers adopt white label payments How to know if you are ready for
Dear SaaStr: What Are The Top 10 Things To Put in a Series A Deck? The most important components of a Series A pitch deck are: The One-Slide Summary. Make The First Slide Sell The Deal : Your first slide should sell the entire company on its own. It needs to answer the “Why You Should Invest in Me” question in one glance. Include your tagline, key metrics, team highlights, product, and financial goals.
Today’s subscription businesses demand more than one-size-fits-all workflows. Software companies, SaaS platforms, mobile apps businesses, and AI solutions need flexible tools that adapt to their business. At FastSpring, we’ve always operated as a developer-first platform, building tools and services to help you create, customize, and optimize every part of the subscription lifecycle.
If you’re running a SaaS company, especially one in or even remotely related to healthcare, you’ve probably come across HIPAA compliance by now. And if you’re like most businesses, that word likely triggers one thing: stress. While HIPAA is a serious regulation with real consequences , it doesn’t have to be overly intimidating. In fact, once you break it down, achieving and maintaining HIPAA compliance is very doable – especially with the right roadmap and support.
The GTMnow Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps.
When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
The internet is about to look a whole lot more like the online advertising world. No, I don’t mean there’ll be more ads. In fact, I think there’ll be far fewer. But the technology stack for content distribution will mirror the architecture that has been implemented in the online ad world. As we’ve reached the AI search tipping point , publishers face an existential challenge : ensuring AI systems use their content in answers to maintain relevancy.
Dear SaaStr: How Do You Let Customers Know You Are Raising Prices? Raising prices is always a delicate process, but if you handle it well, it can actually strengthen your customer relationships. The key is to communicate clearly, justify the increase with added value, and give customers enough time to adjust. If you do raise prices, how about also adding more value than price increase?
Startup branding isn’t just for later-stage companies with big budgets. It’s something early-stage startups can (and should) care about from day one. The reason is simple: you already have a brand. The question is whether you’re shaping it on purpose. So, a better question would be: Why should early-stage startups care about branding? Branding happens, … Startup branding isn’t just for later-stage companies with big budgets.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
If you’re interested in Segment competitors, you’ve probably considered Segment for gathering your first-party event data. It promises the 360-degree customer view that every product manager needs. However, Segment isn't perfect. It has no native product analytics feature. It’s one of the slower CDP options. And its pricing punishes experimentation.
FastSpring is thrilled to announce our participation at ChinaJoy 2025, China’s premier digital entertainment expo taking place Aug. 1-4 at the Shanghai New International Expo Centre. As one of the world’s most significant gaming industry events, ChinaJoy provides an unparalleled platform for connecting with both domestic and international game developers, publishers, and industry leaders under this year’s inspiring theme, “Gather What You Love.” Before diving into C
Dear SaaStr: What Are Your Top Tips to Building A First Sales Team? When it comes to sales hires, the key is to approach it methodically and avoid common pitfalls. Here’s how I’d break it down: Hire Two Reps to Start. You have to A/B test it. : Always hire at least two sales reps initially. Classic SaaStr advice that is as true today as ever. This allows you to compare performance and figure out what works.
Free trials are one of the most effective ways to earn trust, reduce friction, and get your product in users’ hands fast. But giving away. The post Free Trial Marketing Strategy: How to Convert More Users appeared first on The Daily Egg.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.
In 2024, over 90% of consumers said they prefer to receive bills digitally—but nearly half of U.S. businesses still rely on paper mail. Why? Because the transition from print to digital sounds more like a tech project than a business upgrade. Take this real example: A growing utility company in the Midwest had been printing and mailing over 40,000 paper bills a month.
TL;DR: More mobile apps are monetizing by selling subscriptions on their websites to drive user acquisition, keep more revenue, and own their user relationship, especially now that steering iOS users to your site is allowed in the US. Giants like Netflix, Spotify, Disney+, and others already monetize directly. While the approach changes the user journey, it can boost revenue margins by more than 30%.
Dear SaaStr: How Do I Turn Down a Big Multistage VC For Our Seed — But Keep Them Warm for the Series A? If you’re telling a multi-stage VC that you’ve signed a term sheet with someone else, the key is to leave the door open for future collaboration while maintaining professionalism and optimism. Do this right — and you’ll have a great, already prepped lead for the Series A.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
OpenAI receives on average 1 query per American per day. Google receives about 4 queries per American per day. Since then 50% of Google search queries have AI Overviews , this means at least 60% of US searches are now AI. It’s taken a bit longer than I expected for this to happen. In 2024, I predicted that 50% of consumer search would be AI-enabled.
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
Search engine optimization has always been one of the most powerful ways to attract high-intent traffic, and its value has only grown in the age. The post Top 14 Benefits of SEO (And Why They Still Matter) appeared first on The Daily Egg.
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