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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

The very best companies lead their customers in that dance. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Penetration pricing leads to land-and-expand sales tactics. A bottoms-up strategy lends itself to penetration pricing.

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be.

Scale 312
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Thanks to Carta, Make, Outreach, SAP, and Worldline for Sponsoring SaaStr Europa 2023!

SaaStr

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! Make is the leading visual platform for anyone to design, build, and automate anything – from tasks and workflows to apps and systems – without coding.

Scale 245
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Thanks to Check, Cumul.io, Finix, Rocketlane, and Signeasy for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. Finix makes it easy for software platforms of all sizes to process payments while increasing revenue and reducing cost. appeared first on SaaStr.

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Thanks to Onboard, Paddle, Qwilr, and Upzelo for Sponsoring SaaStr Europa 2023!

SaaStr

In June 2023, we’re heading back to London for SaaStr Europa and we wanted to give a special shout-out to some of the companies that will be there with us! That’s why we give boards and leadership teams an elegant solution that simplifies governance. Qwilr is the tool of choice for scaling B2B sales teams.

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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

The Macro Impact On Public Cloud Software Over The Past Year Cloud stocks dropped in 2022 in a severe market pullback event that Bessemer Venture Partners call The SaaSacre. While 2022 was a gloomy year, the skies are parting in 2023. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023.

Cloud 306
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Stax Acquires BlockChyp, Adding Payment Gateway and Expanding End-to-End Capabilities

Stax

Acquisition of BlockChyp brings new technology and industry expertise to Stax, furthering its evolution as a leading payment processor ORLANDO – October 1, 2024 – Stax , a leading payment technology provider, today announced its acquisition of BlockChyp , further expanding the company’s end-to-end processing capabilities.

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