SaaS Rule of 40 Drivers Using KeyBanc’s 2021 SaaS Survey
SaaStr
NOVEMBER 4, 2021
The SaaS “Rule of 40” has gained popularity due to its simplicity, requiring only two common financial metrics to be added together. As our 2021 KBCM analysis showed, capital-efficient SaaS platforms stand out most in the “Rule of 40” framework. Ultimately, the “Rule of 40” is ONLY a metric.
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