OpenView Labs

OCTOBER 5, 2021

Since 2019, she’s been the Director of Growth at GitLab. When I joined GitLab, I was starting a new product-led growth team within the product organization,” Hila says. “We And it’s about doing a lot of experiments to improve engagement. This might include developing and implementing new use cases that drive usage frequency.

B2C 65

B2C B2B New CTO Acquisition 65

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Already interested in CTAConf 2019? It’s tougher than ever and what used to work, doesn’t anymore. Speechless.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

JANUARY 17, 2020

What can they do to enforce a sense of urgency when signing new clients? Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. And as a result of that, new opportunities occur.

CTO Hire 134

CTO Hire compliance Scale Startup 134

SaaStr

JANUARY 10, 2020

In the early days, partnerships can be a distraction, how does Bob determine between right and wrong when determining whether to engage in a partnership? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? This podcast is an excerpt from Eric’s session at SaaStr Europa 2019.

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

SaaStr

DECEMBER 13, 2019

This podcast is an excerpt from Karl’s session at SaaStr Europa 2019. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. Is that a new innovation in org structures and the remit of the role? Harry Stebbings. Yousuf Khan.

Technical Advisors 161

Technical Advisors Scale Technical Review Payment Solutions 161

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Sales Hacker

AUGUST 18, 2020

We’ve got two sponsors, including a new one called Sapper Consulting. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time. So it’s a great show. Sales enablement is easy.

Subscription 106

Subscription Payment Features Scale Underperforming Technical Team 106

SaaStr

MARCH 1, 2019

We’re doing it SaaStr Europa bigger and better in June 2019. I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. Key takeaways: M&A allows you to acquire talent you didn’t have before. Grab your tickets! ??.

Outsourcing Services 107

Outsourcing Services Sales Hiring CTO Hire Technical Review 107

SaaStr

FEBRUARY 28, 2020

Karl has been in every interview for every new hire for the first 6 years of the business, why? This podcast is an excerpt from Andrew’s session at SaaStr Europa 2019. He had worked as a CTO at a startup when he dropped out of school. So why were you so engaged for so long? What works? What does not work? Harry Stebbings.

Sales Hiring 218

Sales Hiring Scale CTO Hire CTO Coach 218

SaaStr

MARCH 3, 2020

QUESTION 6: My company is a very technical product and somebody serious software and it’s a new category you were creating like scratch. New category. Engagement with the lower level kind of end user people. So he’s the CTO? QUESTION 9: Comfortable with a new VP of Sales coming in and using an outside coach.

Sales Hiring 157

Sales Hiring Sales Recruiting Scale CTO Hire 157

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

Technical Advisors 158

Technical Advisors Scale Sales Hiring Sales Recruiting 158

Upscope

JANUARY 5, 2020

aprildunford - I think you’ll appreciate this video [link] — Brian Corcoran (@brianc13) November 17, 2019. My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? It has some unique new features, though it's not positioned around those.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 134

B2B B2C Scale New CTO 134