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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. It has been running since November of 2019 and now has a membership of over 1,500!

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SaaStr Podcast for the Week with Automation Anywhere and Algolia — January 17, 2020

SaaStr

What other elements of the contract should startups really spend a lot of time focusing on? What can they do to enforce a sense of urgency when signing new clients? This podcast is an excerpt from Julian’s session at SaaStr Europa 2019. But the pricing is just one element, so to speak, of the contract negotiation process.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s suite of tools helps you engage customers on social media. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

* How does Bob think about when is the right time to hire a Head of Partnerships? In the early days, partnerships can be a distraction, how does Bob determine between right and wrong when determining whether to engage in a partnership? This podcast is an excerpt from Eric’s session at SaaStr Europa 2019. Harry Stebbings.

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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

This podcast is an excerpt from Karl’s session at SaaStr Europa 2019. And by business technology function I want to define that because sometimes there’s a overlap with the CTO from an engineering side. Is that a new innovation in org structures and the remit of the role? My advice is hire earlier rather than later.