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Instacart

Andreessen Horowitz

It was April 2014, and the company was raising its Series B. We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. and in 2014, it had the lowest digital penetration of any category. It truly has been a team effort. billion to $20.7

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Know who is the foundation of your product and build your product for that user (in Stripe’s case, developers). Know your forever user.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

Sales development school, marketing school, and more for your entire team. Finally, Outreach — the only engagement and intelligence platform built by revenue innovators for revenue innovators. Asad joined in 2014 as an account executive. I was patient, developed expertise, and started thinking differently.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

User Pilot

They include innovators, early adopters, early majority, late majority, and laggards. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. They include: Innovators. Innovators (2.5% Innovators (2.5% Early adopters.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

So, Aaron and I wrote a book together in 2014 or something. If something bad happens, you’re going to have to cut your burn, probably. There is one thing, I love this quote and it’s a little bit of a crude quote, not that it’s bad language-. What do you do with that lightly toxic person on your team?

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“I Was Seduced By a Build Scenario”: 11 Ways to Avoid This Exec’s Greatest Tech Failure

BetterCloud

One exec’s greatest failure: “I was seduced by a build scenario … it turned out to be a very poor decision”. At MIT’s 2014 CIO Symposium, ThomasNet President Mark Holst-Knudsen said his greatest business/technology failure was building software when they could have bought it. 52% of projects were challenged, and 19% failed.