The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
OpenView Labs
JANUARY 19, 2022
Based on interviews with B2B SaaS experts who have built and scaled product-led businesses, we designed a new user journey. I vaguely remember reading Dave McClure’s pirate metrics slideshare (circa 2007!) Conversion is a dance between value, pricing, and understanding how users engage with your product. .
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