5 Interesting Learnings from Coupa at $700,000,000 in ARR
SaaStr
AUGUST 17, 2021
Coupa is one of our favorite enterprise SaaS leaders at SaaStr, and one more folks should know about. It dominates the enterprise segment of a huge space — Spend Management — and completely eclipsed its predecessor, SAP/Ariba, which was an early SaaS leader. Today, about 12% do (240 of 2000 customers).
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