10 Things That Are Different in Vertical SMB Sales with Toast’s CRO
SaaStr
JULY 26, 2025
A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. Here are 10 key lessons from Toast’s remarkable journey scaling vertical SMB sales: 1. One in five Toast deals comes from referrals.
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