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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. Here are 10 key lessons from Toast’s remarkable journey scaling vertical SMB sales: 1. One in five Toast deals comes from referrals.

SMB
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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

Average Revenue per Customer. So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. MRR, obviously.

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How to Become Profitable Faster in SaaS

Tom Tunguz

As the fundraising environment changes, some SaaS companies will look to reach cash flow break even on their existing reserves. Founders may reduce staff, particularly in recruiting or new projects that the company prefers not to finance. All of the cost of customer acquisition for a SaaS company is borne in the first month or so.

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Do SaaS Affiliate Programs Work? [+7 Related Stories from SaaS people]

Incredo

Precisely – about SaaS affiliate programs… SaaS partner programs entice both software providers and affiliate partners for various reasons: 1) SaaS products are usually low-cost. Software to track analytics, transfer payments, manage inventory, create videos and for many other things.

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The Best Payroll Services (In-Depth Review)

Neil Patel

Maybe you’d spend it creating new marketing campaigns to generate more revenue. But thankfully, that’s not what your payroll process has to look like. The best payroll services help you automate paying your employees and simplify the entire process, so you can gain more control over how you spend your time.

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How to Scale SaaS Growth and Optimize SaaS Operations: 7 Essential Tips

Stax

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.