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How to Recruit a Marketing Team with Great Product Marketing and Demand Generation Abilities

Tom Tunguz

To handle this complexity, some startups have split the role under two leaders: a head of product marketing and a head of demand generation. An identical query for VP Product Marketing yields 1.6m Eventually, the startup may hire a CMO to manage the marketing team. 464k results.

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Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders?

SaaStr

In SaaS, once you have even a few million in ARR, the #1 challenge is recruiting top-tier VPs and building a truly top-tier management team: SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales.

Scale 261
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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You have to love, or at least commit to, recruiting constantly. If you’re not willing to constantly recruit cross-functionality … you’ll never attract the talent.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Suddenly, people’s calendars went from six calls to two calls a day, but because they added more time to focus on qualified accounts, activity and conversion increased.

Scale 243
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Using Sales Conversations to Find Product-Market Fit

Sales Hacker

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

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Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

SaaStr

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the sales side, people hired way too much. More salespeople do not equal more sales. If they don’t, they never will , and they’ll never learn the product.

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Building a Sales Organization from 0 to 100 Sales Reps with Flock Safety’s CEO and VP Growth

SaaStr

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.