FastSpring

APRIL 13, 2023

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. It’s truly about expression of that product. What are the values of the brand?

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Casey Accidental

NOVEMBER 28, 2023

After product/market fit, most companies’ obsession is not thinking about how to create their next amazing product. Specifically, how do I get this product I know is valuable in the hands of everyone it can be valuable to. As I have discussed in previous essays , product/market fit can be hard to interpret at the time.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

ProfitWell

JUNE 15, 2020

This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Here are the main takeaways: Customers expect highly-personalized experiences and contextualized customer journeys. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JUNE 29, 2022

You can also use gathered data to create personalized in-app experiences for customer segments, therefore, increasing customer satisfaction. Create personalized in-app experiences for customer segments. Such personalization will activate your customers and make them happier and more engaged. Pricing: Free trial available.

SaaS Payments 98

SaaS Payments Software Review Payment Solutions Payment Methods 98

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

Sales Hacker

MAY 15, 2023

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. As a result, you’ll be able to focus on their needs and deliver personalized experiences early on.

Sales Hiring 85

Sales Hiring Scale Outsourcing Services Payment Services 85

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

OCTOBER 5, 2023

This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Collaboration between product , marketing, and sales teams is essential to effectively identify and target high-value customers.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

OPEXEngine

FEBRUARY 22, 2022

The first option is to move up the value chain by improving product features, functionality, and quality to maintain Average Selling Price and to compete effectively with higher-end players. The other option is to outperform lower-cost competitors by gaining market share, usually by lowering their price point to achieve virality.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

NOVEMBER 2, 2019

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * So if we start on the first type of SaaS businesses that sell to SMBs and often one to five person teams, and they likely will always sell to those types of teams. Yes, it does not scale, but the beauty is the product.

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

Baremetrics

JANUARY 24, 2021

Our smallest self-serve plan was basically a revolving door, and users couldn’t upgrade or downgrade their plan without calling a sales person. Even pre-COVID, our industry (online coaching) had matured drastically since 2018, and those trends were poised to continue.

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

ProfitWell

DECEMBER 9, 2019

Build a value-based pricing structure. With a deep dive into your intended market—whether that’s tracking SaaS funding trends or conducting competitor research—you’ll understand your target customers on a deep level and know how to target them. Determine product-market fit. Table of Contents: Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

JULY 27, 2023

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly? Goal of website. Purchase process.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

JULY 18, 2023

Price increases. Apply these 7 retention strategies to reduce churn rates: Personalize user onboarding for different user segments. For example, it’s involuntary churn when customers experience payment failures and can’t upgrade or when a bug in your system mistakenly flags a customer’s account for cancellation.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

User Pilot

JUNE 14, 2021

Build your marketing automation strategy in five steps: map the user journey stages , identify repeating tasks that can be automated, set your marketing automation strategy goals, pick the right tool for the job, and measure success to learn and improve. What is marketing automation? Marketing automation strategy examples.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

SaaStr

APRIL 23, 2019

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

Sales Hiring 151

Sales Hiring Sales Recruiting Scale Payment Methods 151

ProfitWell

OCTOBER 16, 2019

The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. Churn can also vary widely based on your pricing. across a sample of over 1,500 sites.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

OpenView Labs

SEPTEMBER 18, 2019

At Stripe , we build infrastructure that allows internet businesses big and small to accept payments from anywhere. Despite what the business books might tell you, there’s no playbook for new market entry. These signals are much more relevant and meaningful to us and help us define the actual latent demand for our product.

Payment Methods 40

Payment Methods Sales Hiring Payment Services Payments 40

User Pilot

MARCH 14, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want to trigger in-app experiences based on analytics – Heap doesn’t offer built-in tools to personalize the user experience based on product analytics and insights. Let’s get started!

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

SaaStr

MARCH 19, 2019

For those of you who did not clap, Stripe is a set of developer APIs that help businesses accept payments online and do all sorts of innovative things in moving money in the cloud. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users.

Payments 120

Payments Scale Scaling Revenue 120

Buffer Resources

OCTOBER 2, 2023

While out in the fields, she started thinking about passive income, and it occurred to her that she could teach grant writing online. Book sales: We make some money from this, but it’s more a marketing and authority building tool for the Collective. That almost always means prices are too low!

Payment Methods 114

Payment Methods Sales Hiring Payments Business 114

ProfitWell

MARCH 3, 2020

Call your fellow CEOs or Chief People Officers in your portfolio peer group, or peruse online and read documents. There’s a lot to consider with an outbreak of this sort: company travel, working in close proximity, susceptibility, personal health issues that expand beyond the virus itself. Take the pressure off live attendance.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

FastSpring

JUNE 22, 2022

Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential? Products Are Finding New Growth in the Opposite Segment. And that decision shapes their product and sales processes for the life of their company.

B2C 124

B2C Payments SaaS Payments B2B 124

SaaStr

JUNE 14, 2019

What does Dave believe is crucial to achieve in these in person meetings? How much of a role does price play in selecting the ultimate acquirer? 242: It’s the employees’ market. How do you think about out-pricing yourself for next round and making that next round even more challenging? How long do they last?

Sales Hiring 141

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 141

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Chart Mogul

MARCH 9, 2020

Baremetrics was limiting in the sense that they could only analyze their revenue from Stripe, while the team was already using mobile and custom invoicing to bill and collect payments. On top of requiring a separate 2-person team to support this homegrown solution, they also had a hard time collecting and trusting the data in Looker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

User Pilot

MARCH 11, 2024

We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. You want behavior-driven product tours : You are seeking to guide users through their product’s features using behavior-driven triggers, a solution like Userpilot is more appropriate. Let’s get started!

Software Review 52

Software Review Technical Review Systems Review Pricing 52

User Pilot

NOVEMBER 16, 2021

Appcues has 3 main pricing plans: Essentials, Growth and Enterprise. In this post, we’ll dive deep into Appcues’ pricing plans and see which is the most appropriate for what kind of use case and user persona. Appcues pricing is divided into three plans: Essentials for $249, Growth for $879, and Enterprise with custom pricing.

Pricing 98

Pricing Payments Payment Solutions SaaS Payments 98

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments 59

Payments Pricing SaaS Payments Startup 59

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98