User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For example, you run paid ads to drive traffic to your product-led blog posts. Build high-converting landing pages for your website visitors The landing page is the central touchpoint in the conversion path.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

FastSpring

APRIL 13, 2023

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. It’s truly about expression of that product. It starts with self service.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. The other option is to outperform lower-cost competitors by gaining market share, usually by lowering their price point to achieve virality.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

JULY 9, 2019

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

Scale 164

Scale Sales Recruiting Scaling SaaS Payments 164

SaaStr

SEPTEMBER 3, 2019

Lambda School trains people online to be software engineers. Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 143

Acquisition Software Review Payment Methods Marketplace as a Service 143

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Reworking your product.

SaaS Payments 231

SaaS Payments Metrics Payment Methods Scale 231

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195