10 Things That Are Different in Vertical SMB Sales with Toast’s CRO
SaaStr
JULY 26, 2025
“In any city block, you may have a pet store, a drugstore, a salon—then you’ll have four restaurants.” When Toast reaches a certain penetration in a market, their win rates actually increase due to social proof and local ecosystem effects. Why This Matters : Restaurant density is unlike any other vertical.
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