User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

SaaS Payments 98

SaaS Payments Payment Methods Payment Solutions Payments 98

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

Innovation 90

Innovation Payments Strategy Payment Solutions 90

User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Let’s break them all down.

SaaS Payments 100

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 100

User Pilot

JUNE 29, 2022

Some of the best customer segmentation tools in the market are Userpilot, Baremetrics, Heap, Kissmetrics, Segment, Amplitude, Mixpanel, Piwik PRO, Reveal, and Google Analytics. This data enables product managers, customer success, and marketing teams to detect friction points and unravel product growth opportunities.

SaaS Payments 96

SaaS Payments Software Review Payment Solutions Payment Methods 96

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Tom Tunguz

OCTOBER 19, 2016

What is the optimal contract length with for your SaaS startup? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. This pricing pattern has a certain rationale to it.

Outsourced Development 100

Outsourced Development SaaS Payments Startup Sales Hiring 100

Tom Tunguz

MARCH 17, 2016

Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. But to incite disruption requires a different set of marketing skills.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Build a value-based pricing structure.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

SaaStr

DECEMBER 26, 2019

There is no shortage of options when it comes to building your marketing technology stack. Pauline Fumeron | Marketing Automation Manager @ OpenC lassrooms. Guillaume : And today we’re going to talk about how to build your marketing stack. So data analytics, marketing customer analytics, and technology and acquisition.

Sales Hiring 150

Sales Hiring Payment Methods Payment Solutions Marketing 150

SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee?

Scale 128

Scale SaaS Payments Sales Recruiting Payment Services 128

ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Bad customer service. Price increases.

Churn 89

Churn Payments SaaS Payments Payment Solutions 89

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. So how do you know what a healthy churn rate is for your SaaS company? Let’s find out.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

SaaStr

APRIL 30, 2022

So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. Why do developers love SaaS products?

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

Tom Tunguz

AUGUST 11, 2014

A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies. I’ve been fortunate to meet two experts from McKinsey’s SaaS practice: Monica Adractas who is now head of customer retention at Box and Brian Stafford, a partner.

Customer Success 100

Customer Success SaaS Payments Payment Services Development Team Review 100

wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. There are three three critical stages for doing that: Attract, Convert and Retain.

SaaS Payments 40

SaaS Payments Strategy Payments SaaS 40

SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. In Today’s Episode We Discuss: * How did Dave make his way into the world of SaaS over 20 years ago? How do they set up the process from there? 242: It’s the employees’ market.

Sales Hiring 142

Sales Hiring Payment Services SaaS Payments Underperforming Technical Team 142

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack. Thank you Ceci.

Payments 120

Payments Scale Scaling Revenue 120

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Business Model 195

Business Model Scale Pricing Payment Methods 195

ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Sales in a product-led initiative: feat. I love to see companies start by really honing that self-service motion.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. SaaS Pricing and COVID-19. SaaS Pricing Basics.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

Payments 59

Payments Pricing SaaS Payments Startup 59

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 133

B2C Payments SaaS Payments B2B 133

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What are product analytics tools?

Product Marketing 96

Product Marketing Payment Solutions SaaS Payments Software Review 96

User Pilot

MARCH 14, 2024

Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market.

Technical Review 52

Technical Review Software Review Systems Review Pricing 52

ProfitWell

JUNE 15, 2020

Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. Either you need to adjust the pricing, product offering, features, or all of the above. Customer LTV.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. It was just really difficult.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business? Types of Pricing Models.

Payments 98

Payments Pricing SaaS Payments Payment Services 98

User Pilot

MARCH 11, 2024

Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. With numerous Mixpanel alternatives, it can be challenging to make a final decision.

Software Review 52

Software Review Technical Review Systems Review Pricing 52

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

SaaS Payments 263

SaaS Payments Scale Payment Services Payment Solutions 263

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. I interviewed Michael about successful global marketing strategies. Individualistic markets, like the U.S.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. How the hell does that happen?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145