Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Powering Up with Design.

Artificial Intelligence 136

Artificial Intelligence Marketing Scale Sales Recruiting 136

Sales Hacker

JUNE 23, 2021

What, you didn’t have time to watch that webinar replay in between reading those two articles you’ve had open in a tab for three days? There’s more sales content than ever before – how do you sort through the noise? Since we deal with sales content on the daily, we thought we’d save you some time. Sales enablement.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

Practical Advice on SaaS marketing

OCTOBER 12, 2011

Or they call it "marketing," but the primary focus is on establishing credibility and thought leadership. These companies tend to rely heavily on webinars, white papers, and speaking at industry events. Whether or not sales can actually close any of those leads and secure a paying customer isn't marketing's concern.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100

Sales Hacker

AUGUST 9, 2019

In fact, when companies treat business development as a part of the sales team, it tends to create misunderstandings and frustration — especially when it comes to revenue. RELATED: How To Manage A Sales Team: 12 Expert Tips For Success . Sales Reps and Account Executives nurture the pipeline and close deals, generating revenue.

Development 86

Development Sales Business Social Media 86

Sales Hacker

JULY 7, 2021

The first stage aligns with the top of the sales funnel. This is the middle of the sales funnel, and your content needs to focus on persuasion and a commitment from your buyer to pursue a full evaluation. Your content should help them feel ready to deploy and includes case studies, product webinars, and technical guides.

Sales Funnel 109

Sales Funnel B2B Leadership Subscription 109

Sales Hacker

SEPTEMBER 8, 2021

Looking to better connect your marketing and sales funnel? An inbound lead workflow is a process put in place across your GTM team using your marketing automation software, your CRM, and your sales engagement solution. Leads sourced from content, webinars, events, etc. Content, Webinar and Event MQL Workflow.

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

SaaStr

JUNE 24, 2020

Does Julie agree that with the increasing amount of marketing content used post-sale, marketing is doing much of the work of CS? Where does Julie see many going wrong when investing heavily into thought leadership and content marketing? How do you think about content marketing today and creating that thought leadership?

Scale 285

Scale Content Marketing B2C Sales Hiring 285