SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. And notice that I said investments, not cost or spend.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

SaaStr

NOVEMBER 28, 2021

And then one of the VCs that had invested in me, Storm Ventures, brought me in as a partner. I’d never done any investments before, but I just invested in some of the founders that were fans of the SaaStr blog and it worked out okay. You never get to spend less time in sales as a SaaS CEO.

Scale 200

Scale Sales Hiring Sales Recruiting Scaling 200

SaaStr

JULY 30, 2020

356: Pete Kazanjy is the Co-Founder @ Atrium, the startup providing proactive, always-on insights for sales operations, managers, and leaders. Alongside Atrium, Pete is also the Founder of Modern Sales Pros, a community of 15,000 focused on sales operations and sales management. Stop asking questions.

Part-Time VPE 214

Part-Time VPE Scale Sales Recruiting Sales Hiring 214

The Marketing & Growth Hacking Publication

APRIL 8, 2019

Internal Team: Hire your own Sales Development Rep (SDR) team that is 100% dedicated to outbound prospecting. If you have the management capacity to hire and train someone, this is ideal. Cons: Can be slower to find and train a great SDR, requires more management bandwidth. Optional: Recruiting fees. in lifetime revenue.

Outsourcing Services 40

Outsourcing Services Outsourced Development Sales Hiring Sales Recruiting 40

SaaStr

MARCH 1, 2019

As for Tom, he joined Redpoint in 2008 and has since led investments in Kustomer, Looker, Expensify, and Gremlin all prior guests on the show, I hasten to add. How does this differ when comparing enterprise to SMB? How does this differ when comparing SMB to enterprise? How does this differ when comparing SMB to enterprise?

Scale 120

Scale SMB Sales Recruiting Sales Hiring 120

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. For example, ActiveCampaign’s reseller program offers beefier discounts to partners as they grow, letting them set their own pricing and pocket the difference: ActiveCampaign’s reseller program offers deeper discounts on pricing as more sales are made, creating an incentive to go big.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

JUNE 10, 2020

Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” What did we need for our sales team from an enablement standpoint and our CSMs? And then of course, sales pipeline and the livelihood of our business. They’re going to build a bunch of things that we need.

Travel 184

Travel Marketing Scale Outsourcing Services 184

Kellblog

NOVEMBER 6, 2022

Weak sales productivity , measured either relative to the company’s model or industry averages (median $675K) [2]. High sales turnover. Pivot the company , making a major change in strategy or sales model. Let’s do only enterprise accounts and account-based marketing (ABM). Let’s go product-led growth (PLG).

Sales Recruiting 133

Sales Recruiting Sales Hiring Marketing Scale 133

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 189

Merchant Services Scale Sales Recruiting Sales 189

SaaStr

SEPTEMBER 13, 2020

One of the early co-investments with my prior firm in Bessemer was in Shopify. If you look at companies like Cornerstone OnDemand, which we invested in a long time ago, it took them some time to get to 100 million of ARR. This is really founder-led sales. With Twilio, for example, they expanded into email.

Sales Hiring 165

Sales Hiring Scale Payments Cloud 165

Sales Hacker

SEPTEMBER 14, 2021

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. powered by Sounder.

Sales Recruiting 79

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 79

SaaStr

NOVEMBER 19, 2019

It’s a global technology focused investment firm. So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Then I went over to the sales department. I’m like, oh.

Scale 172

Scale SMB VP of Engineering Leadership 172

SaaStr

JANUARY 3, 2020

As for Tom, he joined Redpoint in 2008 and has since led investments in Kustomer, Looker, Expensify and Gremlin all prior guests on the show I hasten to add. How does this differ when comparing enterprise to SMB? How does this differ when comparing SMB to enterprise? How does this differ when comparing SMB to enterprise?

SMB 26

SMB Sales Recruiting Sales Hiring Scale 26

SaaStr

JULY 26, 2019

Prior to founding Zylo, Eric was the VP of Sales @ Sprout Social leading the revenue operations for over 11,000 customers. Before Sprout Social he was VP of Sales at Shoutlet, responsible for global direct and channel sales teams and developing and managing strategic relationships. What was the founding moment with Zylo?

Sales Hiring 147

Sales Hiring Scale SaaS Payments Payment Services 147

SaaStr

AUGUST 13, 2019

You may actually need to build a sales team that can serve up market. Salesforce started at SMB and they moved up market and they have really done a fantastic job. How do you actually go from selling to consumers to then to SMB customers and then going up market. The sales cycles were very lumpy. The first one.

Scale 158

Scale Sales Hiring SaaS Sales Recruiting 158

Intercom, Inc.

SEPTEMBER 26, 2019

In the summer of 2015, Box co-founder Aaron Levie recruited Jeetu Patel to create an open platform where developers could build Box content management into their own products. Ceci sees adoption as the top metric to look at, followed by overall developer activity and app quality. It’s meaningless metric.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. From team to vision to metrics to funding and more, these principles provide the framework for high-growth, high performing SaaS companies. Pssst Loving our podcast content?

Sales Hiring 137

Sales Hiring Scale Technical Advisors Underperforming Technical Team 137

SaaStr

JULY 10, 2021

Then we needed to hire a sales guy who had experience selling to enterprise. We got the guy who ran enterprise sales at Rackspace. Nikos : In your case, I understand your company also shifted slightly on the market, like from SMB to bigger customers. Dan : We’d start it with sales. Craig : Yeah.

Sales Hiring 258

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 258

Sales Hacker

AUGUST 25, 2020

This week on the Sales Hacker podcast, we’ve got Alyssa Merwin , Vice President of Sales Solutions for LinkedIn, North America. She runs Sales Navigator and is perhaps one of the most important people selling sales engagement and sales software in the world. Subscribe to the Sales Hacker Podcast.

Management 72

Management Sales Recruiting Sales Hiring Development Team Review 72

SaaStr

JULY 12, 2019

How to transition from SMB to enterprise. Joe Chernov: I think staying in one swim lane is probably the best for folks like you who pattern match, and recruit off of pattern matches. So now take it to a channel that’s performing really well, and that could be like a investment that’s performing really well.

Scale 142

Scale Sales Hiring Metrics Branding 142

SaaStr

MARCH 13, 2020

Harry has also angel invested in the likes of BreathePod and Try.com. Why does Harry believe investing in customer success is far more important than customer acquisition? * Do you have to invest in it from Day 1? What mistakes does Harry see many founders make when it comes to investing in their early brand?

SaaS Payments 218

SaaS Payments Payment Methods Finance Payments 218

Ramp Ventures

JANUARY 2, 2017

Search Metrics ). Any company that wants to be on a level playing field needs to be investing in content. A limited budget and the fact that you’re trying to build a brand from the ground up means your content strategy is probably going to look pretty different from that of a large enterprise, or even an established SMB.

Content Marketing 40

Content Marketing Outsourcing Services Marketing Social Media 40